MAM
Titan eyewear brings Ayushmann Khurrana on board as brand ambassador
MUMBAI: Titan’s eyewear business announces celebrated actor and national award winner Ayushmann Khuranna as the new brand ambassador. Khuranna will be endorsing all the three categories frames, sunglasses, and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.
Commenting on this development, Titan CEO eyewear division Ronnie Talati said, “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana.”
Titan marketing head eyewear division Shalini Gupta said, “We are extremely delighted to welcome on board Ayushmann, the most celebrated actor of mainstream cinema pushing the boundaries of typical Bollywood content. His commitment to his craft reflects Titan’s unflinching commitment to quality and design excellence. He is a celebrated actor, singer, and writer – a versatility that resonates so well with Titan.”
Talking about the association, Ayushmann Khurrana said, “I am glad to associate with Titan Frames & Sunglasses – an iconic brand that has redefined the eye-wear industry for the last 10 years. I love my eyeglasses and consider it a very important part of any look which makes this association, with a brand I adore, even more exciting. I am totally looking forward to unveiling my looks in the months to come and I can assure you they will be as diverse as my movies.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
