Ad Campaigns
Titan Eye+ launches ‘Eye Test Menu’ to make Indian roads safer
Mumbai: This World Sight Day, Titan Eye+, India’s leading eye care brand, takes a bold step to enhance road safety by addressing a crucial issue: compromised vision among professional drivers. The brand launched the ‘Eye Test Menu,’ a unique initiative aimed at improving eye care accessibility for truck drivers, rickshaw drivers, cab drivers, and delivery personnel across the country.
Recognising the critical need to address vision problems among those who spend long hours on the road, Titan Eye+ set up eye test camps at over 900 locations nationwide, including popular dhabas where truck drivers frequently stop. Instead of a traditional food menu, these locations featured the ‘Eye Test Menu’, a creative eye test disguised as a meal menu. As drivers interacted with the menu, it immediately highlighted potential vision issues, prompting them to undergo on-the-spot free eye exams.
Since June 2024, the initiative has screened over 7,000 drivers, helping detect vision problems and prescribing corrective spectacles when needed. Titan Eye+ partnered with platforms like Namma Yatri to expand free eye tests to other critical transportation members, such as rickshaw and cab drivers.
Titan Company, marketing head of the eyecare division, Maneesh Krishnamurthy commented, “Every year, World Sight Day is an opportunity for Titan Eye+ to draw attention to eyecare. This year we have taken the theme ‘Make Indian Roads Safe’ and our roads are only as safe as the people who drive on them. The ‘Eye Test Menu’ film created with the team at Ogilvy is an innovation we’re particularly proud of because it doesn’t just offer eye tests—it reaches people where they are and in a manner that catches their attention, shaking the apathy out of vision care.”
The ‘Eye Test Menu’ campaign addresses a pressing concern as studies indicate that one in three truck drivers in India suffer from poor vision, leading to accidents involving large vehicles. With over 25,000 truck-related crashes and 10,000 fatalities reported in recent years, the initiative aims to significantly reduce such incidents by making eye care a priority for drivers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
