Ad Campaigns
Titan Eye+ launches ad campaign ‘Acha Hua’
Mumbai: Titan Eye+ launches its new ad campaign featuring five different films, each of 10 seconds duration. The campaign, “Acha Hua”, conceptualised by Ogilvy, plays on the good old adage of ‘whatever happens, happens for good’ presenting the uncomfortable experience of breaking a spectacle as an opportunity to get the best vision.
Titan Company Ltd., marketing head eye care division Maneesh Krishnamurthy said, “Titan Eye+ is seen as the category expert but Indian consumers often also seek tangible value for money. With this campaign we are showcasing the exceptional value that Titan Eye+ brings through five shorties showcasing our innovation in lenses and value for money services and product. In a category bereft of occasion shopping, we have introduced one with a humourous twist. We’d love to be top of mind everytime a spectacle is broken because it gives you an opportunity to switch to Titan Eye+”
Ogilvy South CCO Puneet Kapoor said, “The idea came from the thought that if you haven’t got your eye prescription from an able expert, chances are you are toting glasses that might not be suited best for your eyes. Hence the breakage or loss of spectacles is an opportunity to get the right prescription and solution from an expert brand that cares about your eye health. This was the genesis of the spectacles breaking campaign with the idea-line ‘Accha hi to hua’. The humour that came from the many entertaining ways in which people lose or break their glasses in ingenious ways.”
The campaign launches on 7 April 2023, features five different value proposition stories that include free replacement, stylish frames starting Rs 699, UV protection lens for kids, progressive lens starting Rs 1799 and also their best-in-class seven in one lens called ClearSight.
The campaign aims to convey that while it is frustrating when your glasses break, it actually is an opportunity to improve and upgrade. Whether it’s getting a free replacement, trying out a new style, or getting the best-in-class ClearSight lens for unparalled vision, the campaign emphasizes that something good can come out of a seemingly unwanted situation.
The new campaign is expected to reinforce Titan Eye+’s position as the ‘Expert Who Cares’ in the industry and attract new customers. With its commitment to giving value for money and relentless innovation, Titan Eye+ is set to continue its growth trajectory and emerge as a brand of choice for eyewear customers in India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
