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Tissot T-Touch appears in Angelina Jolie-Brad Pitt adventure
MUMBAI: Tissot T-Touch, the innovative touch-screen watch will make its presence felt in the forthcoming Brad Pitt – Angelina Jolie starrer Mr & Mrs Smith.
Mr & Mrs Smith, like millions of other ordinary married couples, wake up, go to work, eat dinner, and go to sleep, and they do a lot of it on auto-pilot. But John Smith (Brad Pitt) and Jane Smith (Angelina Jolie) are no ordinary couple – they have a secret, one they keep even from each other.
Their secret is that they’re highly paid, incredibly efficient assassins, each working for different employers. As things evolve, they discover a new source of excitement in their marriage, when they’re hired to assassinate each other… and that’s when the real fun starts. Both John and Jane use high-tech equipment to enhance and perform their jobs and the Tissot T-Touch helps provide critical information to Jane Smith for her assignment.
As a special offer, people in Delhi can win a chance to take home a Tissot watch — by entering the Tissot Walk & Win contest. All one has to do is fill in the contest form available at all Tissot outlets, answer simple questions and win a chance to a special screening of Mr & Mrs Smith and a Tissot watch.
This is the second outing for Tissot and Angelina Jolie. In her first action film, Lara Croft Tomb Raider: Cradle of Life, she introduced audiences to the functions and style of Tissot’s T-Touch. Since then, this unique touch screen watch has become one of the most popular selling models from this 153-year-old watch brand.
By activating the tactile crystal, Tissot T-Touch wearers have, at their fingertips, a chronograph, a compass, barometric pressure readings, an alarm, temperature and an altimeter, not to mention date and time. These functions, outlined on the watch bezel, are activated by the simple touch on the glass of the timepiece.
The Tissot T-Touch with its cutting-edge design and exclusive precision technology is thus the perfect fit in the high-tech dynamic environment of this sexy action-film Mr and Mrs Smith, a spectacular entertainment with globe-trotting action, adventure, state-of-the-art special effects and incredible stunts, opens in theaters nationwide 10 June. Twentieth Century Fox releases the film, which is from Regency Enterprises.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
