MAM
Tissot T-Touch appears in Angelina Jolie-Brad Pitt adventure
MUMBAI: Tissot T-Touch, the innovative touch-screen watch will make its presence felt in the forthcoming Brad Pitt – Angelina Jolie starrer Mr & Mrs Smith.
Mr & Mrs Smith, like millions of other ordinary married couples, wake up, go to work, eat dinner, and go to sleep, and they do a lot of it on auto-pilot. But John Smith (Brad Pitt) and Jane Smith (Angelina Jolie) are no ordinary couple – they have a secret, one they keep even from each other.
Their secret is that they’re highly paid, incredibly efficient assassins, each working for different employers. As things evolve, they discover a new source of excitement in their marriage, when they’re hired to assassinate each other… and that’s when the real fun starts. Both John and Jane use high-tech equipment to enhance and perform their jobs and the Tissot T-Touch helps provide critical information to Jane Smith for her assignment.
As a special offer, people in Delhi can win a chance to take home a Tissot watch — by entering the Tissot Walk & Win contest. All one has to do is fill in the contest form available at all Tissot outlets, answer simple questions and win a chance to a special screening of Mr & Mrs Smith and a Tissot watch.
This is the second outing for Tissot and Angelina Jolie. In her first action film, Lara Croft Tomb Raider: Cradle of Life, she introduced audiences to the functions and style of Tissot’s T-Touch. Since then, this unique touch screen watch has become one of the most popular selling models from this 153-year-old watch brand.
By activating the tactile crystal, Tissot T-Touch wearers have, at their fingertips, a chronograph, a compass, barometric pressure readings, an alarm, temperature and an altimeter, not to mention date and time. These functions, outlined on the watch bezel, are activated by the simple touch on the glass of the timepiece.
The Tissot T-Touch with its cutting-edge design and exclusive precision technology is thus the perfect fit in the high-tech dynamic environment of this sexy action-film Mr and Mrs Smith, a spectacular entertainment with globe-trotting action, adventure, state-of-the-art special effects and incredible stunts, opens in theaters nationwide 10 June. Twentieth Century Fox releases the film, which is from Regency Enterprises.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
