Brands
Tira’s #ForEveryYou campaign celebrates beauty in all its forms
Mumbai: Reliance Retail’s recently launched omni-channel beauty retail platform, Tira, has launched its first high decibel 360-degree campaign ‘For Every You’ featuring Kareena Kapoor Khan, Kiara Advani and Suhana Khan. Tira’s ‘For Every You’ campaign serves as a tribute to the myriad roles, emotions and moods that individuals experience. The campaign aims to celebrate the role of beauty and how people use it to express themselves through these moments.
Kareena, Kiara and Suhana represent the different and unique versions of beauty, each featuring in a 30 second exclusive film. These films endeavour to accentuate how different mindsets, daily rituals and quirks make up a person and define their version of beauty. The campaign aims to inspire self-expression and empower individuals to explore and express their authentic self, no matter where they are in their journey of discovering beauty.
The ‘For Every You’ campaign is set to make a splash across prime media channels across the board including TV, outdoor, print & digital, events, in-store activations and on-ground activities in the coming months. With a carefully curated selection of best global and homegrown brands and exciting offers, promotions and gifts with purchase to compliment the launch campaign, a shopper on Tira is bound to be spoilt for choice.
Speaking on the campaign, Reliance Retail Ventures Limited director Isha Ambani says, “We’ve received an overwhelming response to Tira beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty & skincare category and democratize beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEveryYou. This campaign is not just about beauty; it’s about embracing individuality and encouraging everyone to own their beauty choices. Together, they represent Tira’s brand promise and will inspire beauty enthusiasts across cultures and age groups to make Tira their preferred beauty destination.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
