Brands
Tinder study reveals Gen Z driven by self-discovery
MUMBAI: Popular dating app Tinder has done a unique study on the youth population in India revealing that the early 20s have acquired “a new meaning and cultural significance” for the GenZ. The study reveals that the youngsters in the age bracket of 18 to 25 are changing the norms of “adulting” by trying to be freer in exploring career fits, relationships, interactions, self expression, self-identity, and the direction they want their life to take. For both men and women, getting married and having kids ranks fairly low on their 5 year-goals lists and aspirations. So does accumulating assets – they would much rather collect experiences.
The study states for young Indians in the ages of 18 to 25, ‘being myself’ is the most important priority over a five-year horizon. For those in the ages of 18 to 22, this is followed by making their parents proud (56 per cent), building strong friendships (56 per cent), finishing their education (52 per cent) and exploring the world and meeting different people (42 per cent). These priorities evolve somewhat for those in the age group of 22 to 25 years, with getting a good job becoming a key priority (56 per cent), while making their parents proud (54 per cent) and building strong friendships (52 per cent) remain strong priorities for this cohort as well.
Tinder’s research also found that the uncertainties of this life stage are felt in more pronounced ways for women in India who have conventionally had much more pressure to adhere to social expectations and norms, and are also allowed less time than men before being asked to “settle down". 63 per cent of women surveyed indicated their desire to work hard to achieve self identified goals as a top priority.
Speaking about the insights, Tinder India – GM Taru Kapoor said, “In our social narrative, there always has been a lot of focus on ‘goals’ and ‘successes’ – the perfect life partner, the settled career path, the house, the car or whatever it is that one aspires to. But we have never really focused on celebrating the journey that gets us there – the mishaps and the milestones, the sometimes confusing but ultimately very memorable phase of life that is unique for everyone. We want to celebrate the little wins and showcase empathy towards the struggles, dilemmas, worries, and wins of this life stage without judgment. We believe the journey is just as important to celebrate and cherish as the destination. It is the journey of growing up and discovering the world and yourself. It is an opportunity to deeply examine your values and challenge preconceived definitions of happiness, success, and possibilities. We are therefore celebrating the journey towards ‘Adulting’. Tinder is a companion and champion as we celebrate this life-phase and navigate all its unique dilemmas and problems.”
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
