Brands
Tinder launches its global brand campaign, “It Starts With a Swipe”
Mumbai: Tinder launches its first-ever global brand campaign, “It Starts With a Swipe” – a celebration of modern dating milestones and a romantically stylized reflection of the dating experience.
“Tinder daters have changed the state-of-the-date by tossing out traditional views and are embracing experiences on their own terms, not to mention a whole new vocabulary.” said Tinder global chief marketing officer Melissa Hobley. “Defined as a one night stand ten years ago, only 25 per cent of young daters believe that a hookup is defined the same way today. Tinder doesn’t tell you who or how to date, but we power all kinds of possibilities. We welcome all types of people and relationships whether they last for a few messages exchanged on the app, a day, a night, or a lifetime. No matter what kind of connection you are looking for, it starts here; It Starts with A Swipe.”
Hook-ups, an outdated concept for daters In 2023
Young adults today are embracing new experiences, connections and self-discovery. They’re all about vibing, meeting up, situationship… Tinder’s role continues to reignite imagination for these daters on how exciting it can be to take a chance on someone or something new. For 56 per cent of young daters, the term “hook up” is outdated or means something different to them than it does for older generations. “Hooking up”, however young singles define it, is simply part of the dating process, and a way to explore a connection without the pressures of labels, not something to be ashamed or secretive about.
Young singles are redefining dating possibilities in diverse and inclusive ways
Tinder continues to be the first stepping stone in the dating journey and is the most-downloaded app by 18-year-olds, with the majority of Tinder members aged between 18-25. LGBTQIA+ members are now the fastest growing group on Tinder, and members aged 18-25 that identify as LGBTQIA+ on Tinder have more than doubled in the last two years. In fact, 33 per cent agree that their sexuality is more fluid and 29 per cent say their gender identity has become more fluid in the past three years.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
