Brands
Tinder launches dating guide in more Indian languages
MUMBAI: Blind dates can go wrong. And in a multilingual, multicultural nation like India, even more so. This despite, people are dating.
Keeping this in mind, Tinder and the Centre for Social Research (CSR) have made their dating safety guide available in four Indian languages—Hindi, Marathi, Kannada, and Bengali. The move aims to make online dating safety advice more accessible, ensuring users can find essential guidance in a language they are most comfortable with.
Originally launched in 2023 in English, the guide provides young adults with practical tools and insights to navigate online and in-person dating safely. The expansion reflects Tinder’s commitment to fostering a secure dating environment, responding to feedback from regional language speakers who feel more comfortable consuming educational content in their native tongues.
A recent Tinder survey revealed that safety and security are the top priorities for Indian singles before meeting someone from a dating app, with 37 per cent opting for a video call before an in-person date. Since its launch, the guide has been accessed over a million times and downloaded 50,000 times. With localisation, Tinder and CSR aim to extend their reach and promote responsible dating across India.
Throughout February 2025, Tinder users in India will encounter in-app cards featuring key safety tips from the guide and directing them to a dedicated online resource. These cards will reinforce essential safety principles while encouraging users to make informed choices.
Trust & Safety at Match Group vice president Yoel Roth Tinder’s parent company, stated: “At Match group, we prioritise making dating safer for millions worldwide. With this multilingual launch, we are empowering young daters in India with crucial safety tools. Our collaboration with CSR strengthens awareness and reinforces our dedication to robust safety standards.”
Added CSR director Ranjana Kumari “For over four decades, CSR has championed gender equality and worked to make online spaces safer. Partnering with Tinder on this guide allows us to reach a broader audience, equipping individuals—especially women—with the knowledge to navigate online dating with confidence and security.”
Recognising respectful communication, active listening, and clear intentions while staying alert to concerning behaviour. Emphasising the importance of clear and enthusiastic agreement in all interactions, with resources such as Tinder’s ‘let’s talk consent’ initiative. Educating users on tools like photo verification, unmatch, and block contacts to ensure greater control over their dating experience. Guiding users on how to report harassment directly within the app and access trusted support organisations if needed.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
