Timex celebrates its rich heritage with ‘Given for Generations’ campaign

Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’ 

Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design. The brand has also democratised timekeeping by saying that a great watch doesn’t have to be expensive. With over 165 years of watchmaking legacy and American ingenuity, Timex takes pride in being a household name and continues to embrace its long history of passion and innovation.

“The way one generation passes on its values to the next, the same philosophy echoes in the passing on of family heirlooms and Timex watches,” the company said.

Each Timex watch is a unique expression of the company’s watchmaking mission, designed and crafted to be chosen and worn with confidence. It is said that once you own a Timex, you own a part of its heritage and the latest campaign represents that.