MAM
TimesNowNews.com signs up as associate partner for BrandVid 2019
MUMBAI: One of India’s most trusted and fasted growing digital news platform TimesNowNews.com has signed up as an associate partner for one of Indiantelevision.com’s marquee summits BrandVid 2019.
Thanks to the massive explosion in the consumption on digital and on handheld devices, video is the new glue fusing brands with their consumers. Marketers are working overtime to understand the nuances of video storytelling, platforms (social or web destinations) and distribution to build stronger bonds between brands and their fans.
The summit, with the key theme of ‘Manoeuvring through the video maze’, will tackle conversations like moving the needle from exposure to engagement, data and tech in content creation, understanding new-age consumers and crafting compelling branded films.
BrandVid 2019 Summit Full Details
The keynote at this year’s summit will be delivered by Amer Jaleel, group CCO and chairman of the MullenLowe Lintas Group. Some of the key speakers at BrandVid 2019 include McDonald's India’s Arvind RP, FBB – Future Group India’s Prachi Mohapatra, Colgate-Palmolive’s Priyanka Khaneja Gandhi, GroupM’s Tushar Vyas among others.
BrandVid 2019 Awards Full Details
Following the stupendous success of the summit in 2018, Indiantelevision.com incorporated the BrandVid Awards as part of this year’s event. BrandVid Awards recognize the best in class brand films, brand integration, and branded programming.
MAM
Jeff Shell departs as president of Paramount Skydance
Media executive exits amid legal battle with professional gambler.
MUMBAI: Jeff Shell has just had another high-profile exit from a major media company and this time, the drama involves a $150 million lawsuit and allegations of leaked secrets. The former NBCUniversal CEO is stepping down as president of Paramount Skydance to focus on defending himself against a lawsuit filed by professional gambler R.J. Cipriani. Cipriani claims Shell owes him $150 million for crisis communications services and accuses the executive of sharing confidential information about Paramount Skydance, including details of a potential $111 billion Warner Bros. Discovery acquisition and a $7.7 billion UFC rights deal.
Paramount Skydance confirmed Shell’s departure on Wednesday, stating that he is leaving to prioritise the lawsuit. The company added that an independent investigation found no violation of securities laws by Shell.
In a strongly worded statement, Paramount Skydance described Cipriani’s claims as “frivolous and baseless” and said Shell had promptly notified the company of the accusations. Shell has filed a countercomplaint, accusing Cipriani of extortion and defamation.
This marks Shell’s second major exit in three years. He was ousted from NBCUniversal in April 2023 following an internal investigation into an “inappropriate” relationship with an employee who had filed a complaint of sexual harassment and sex discrimination. He joined Paramount Skydance in July 2024 as David Ellison’s right-hand man.
Shell was tasked with overseeing day-to-day operations during the integration of Skydance Media and Paramount Global. He played a key role in identifying cost savings and job cuts ahead of the potential Warner Bros. Discovery merger.
His sudden departure adds to the turbulence at Paramount Skydance as it navigates a massive merger, expected layoffs, and leadership transitions. David Ellison now faces the challenge of managing the brain drain while closing one of the biggest media deals in recent years.
In the cut-throat world of Hollywood dealmaking, Jeff Shell’s exit shows that even seasoned executives can find themselves caught in a plot twist they didn’t see coming. The credits on this particular chapter are still rolling.
