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Times Prime launches host of health and wellness benefits to keep India fit
MUMBAI: Staying healthy and fit is a major challenge during the ongoing COVID-19 crisis with nation-wide gym closures and most workplaces adopting a work-from-home routine. With millions struggling to maintain healthy habits as they lose access to their local nutritionist or fitness centre Times Prime has partnered with premium health and wellness brands like HealthifyMe and Lybrate to offer over Rs 3000 worth of additional benefits for free to help its new and existing users stay at the peak of their health from the comfort of their homes.
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The new and comprehensive suite of health and wellness offerings that come as a part of the membership would offer subscribers multiple benefits like access to AI-curated smart plans (diet plans) powered by HealthifyMe along with online tracking of over 55,000 foods on the HealthifyMe app and 24*7 access to premium online healthcare services on Lybrate’s app and website. These personalised diet plans, expert advice from top diet coaches and easy access to selected verified doctors anytime anywhere would help serve the ever-evolving health and wellness needs of the widest section of the Indian consumer-base.
Times Prime business head Vivek Jain said, "With the world going into lockdown to contain the spread of the Coronavirus, these past few weeks have been challenging for all Indians to say the least. Unfortunately, along with working from home, stress eating and binge-watching are increasingly becoming an ungovernable part of most of our lives. At Times Prime, we realised our community’s growing need for premium online health and wellness services and have partnered with some of the most innovative health and fitness brands like HealthifyMe and Lybrate to enable our users to stay healthy and fit as they remain quarantined in the safety of their homes.”
HealthifyMe VP growth and head of product Anjan Bhojaraj said, “Times Prime users have a lot to gain by using HealthifyMe. We are pulling out all the stops to ensure our users continue to stay healthy and fit in the the comfort of their homes during the lockdown. While our Smart Plans will ensure they eat right, new features on the app like immunity building tools and home workouts will help them stay active as well as safe at home.”
“The sweeping lockdown has posed a severe challenge to the health of Indians, taking an unimaginable toll on their physical and mental wellbeing. In the given scenario when social distancing is the new norm and governments are urging people to stay indoors, online doctor consultation supplemented with a prescription is a feasible and safe option to talk to doctors, except for in cases where they need a hands-on assessment. Lybrate and Times Prime are aligned in their bid to keep India fit at home. With the partnership, we are facilitating tele-consultation to the members of Times Prime. It would allow them to tele-consult doctors from across specialties, on our platform and let them be healthy while being home,“ said Lybrate founder and CEO Saurabh Arora.
At an introductory price of Rs 999 only, Times Prime’s premium lifestyle membership now offers exclusive access to ten premium memberships that include Zee5 subscription worth Rs 599, Gourmet Passport by Dineout worth Rs 1,499, BBStar membership worth Rs 599, Gaana+ by Gaana worth Rs 399, exclusive access to TOI+ the ad-free online version of the world’s largest circulating newspaper, ETPrime membership worth Rs.399, FitCoach membership by FitPass worth Rs 999, HealthifyMe Smart subscription worth Rs 999, FreshClub subscription worth Rs 399, and OYO Wizard Blue worth Rs 499. Additionally, Times Prime’s exclusive payment partnership with HDFC Times Card, users can purchase the Times Prime membership at up to 30 per cent discount. Customers can easily recover their membership fee within the first week and save up to Rs 60,000 every year, making Times Prime the most comprehensive and cost-effective premium subscription service available in India.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
