Ad Campaigns
Times Now Heroes honours humanity’s unsung champions in inspiring launch
Mumbai: The inaugural edition of Times Now Heroes, powered by Bennett University and The Times Group, launched today with a heartfelt ceremony celebrating courage, resilience, and compassion. The event, presided over by Bennett University, Chancellor, Vineet Jain and The Times Group, MD, honoured individuals whose selfless actions transform lives and uplift society.
Among the heroes celebrated were head constables Seema Devi and Suman Hooda of the Delhi Police, whose dedication to Operation Milap led to the rescue of 104 trafficked children across three states in just nine months. Their relentless commitment brought hope and joy to countless families, highlighting the enduring power of humanity and compassion.
Reflecting on their journey, Devi said, “We don’t wear uniforms when on duty. When we find a child, we help them understand, just like a mother or a sister and create a connection.” She underscored the rising danger of social media crimes targeting adolescents, urging vigilance and efforts to prevent human trafficking.
Hooda shared her pride in reuniting families, stating, “We have to attach emotionally with the kids and families to trace them. It’s impossible to do this without emotions. Kids listen to us as guiding figures, even when they won’t listen to their parents.”
Jain emphasised the shared vision of Times Now and Bennett University in celebrating real-life heroes, stating, “Our mission with Times Now Heroes is to bring to light the extraordinary power of ordinary individuals who lead with compassion, courage, and purpose. This initiative reflects the very essence of impactful storytelling—where real-life heroes inspire millions, acts of courage and selflessness transform lives and strengthen the very fabric of our society.”
Bennett University’s partnership with Times Now Heroes reinforces its commitment to nurturing future leaders and amplifying voices that inspire positive change. “Bennett University is not only building careers but also nurturing minds that will leave an indelible mark on society,” added Jain.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
