Brands
TikTok launches its Innovative Digital Advertising Solutions at Ad:Tech
MUMBAI: Short-form mobile video platform TikTok announced the launch of its Innovative Digital Advertising Solutions in India at the ongoing ad:tech conference. It also launched the ‘Hashtag Challenge’ for the brands to seek insights into the digital community, trigger more high-quality content, and find out the most engaging way for branding.
Apart from these, TikTok also launched Brand Takeover and In-feed Native Video to further enhance the ad impact, and to address various needs of the digital advertisers.
TikTok Ads director of global monetisation strategy Wang Tong said, “We have seen a huge fervour that TikTok has raised around the world, and of course we see that same fervour here in India as well. While we are excited about the passionate, creative and self-expressive elements that have been triggered by TikTok, we never stop exploring the manner in which we could be valuable for the business too, and to make TikTok bring in a paradigm shift in the traditional ad expression."
TikTok Ads director of global partnership Huang Linjing added, "As a marketer, it is vital to make sure that your brand is effectively connected to your audience. At TikTok, we not only provide an interactive platform for advertisers to reach out to users, but we can also make the users actually participate in our ad campaigns.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
