Brands
Tiger Shroff launches PROWL anthem for today’s #ReadyToMove gen
MUMBAI: Groove and move seems to be the flavour of the season for PROWL, an active lifestyle brand co-created by Tiger Shroff and Mojostar, which has recently released its anthem!
The PROWL Anthem revolves around the brand’s brand promise of #ReadyToMove and caters to India’s young and active generation. It promotes a high-activity lifestyle through its unique, no-holds-barred celebration of physical movement and agility, urging young India to do the same in their quest towards peak fitness.
With music composed by music director Amaal Mallik, sung by Armaan Malik, the brand video is presented by India’s foremost music label T-Series. The PROWL anthem features Tiger Shroff demonstrating his physical prowess in the activewear through gravity-defying stunts and mesmerising viewers with stunning dance moves tailored to the catchy music. With lyrics resonating with the challenge-oriented mind-sets of today’s youth, the brand video subtly urges style and fitness-conscious consumers across India to constantly test their boundaries and keep working towards pushing them forward.
Mojostar managing director Jiggy George adds, “Ever since we made the brand reveal for PROWL, the interest that the brand has garnered for its differentiated value proposition has been simply amazing. The launch of the PROWL anthem before its upcoming market release will definitely add to the buzz around the brand’s range of stylish active-wear offerings.”
T-Series chairman and managing director Bhushan Kumar mentions, “Energy, excitement, intensity, movement, flexibility – as a brand, PROWL encapsulates all these elements. We wanted to create a music video that reflected this proposition. We are very happy with how the PROWL anthem has turned out and are confident that it will be very popular amongst the young and trendy Indians of today.”
The launch of the PROWL anthem has definitely added to the buzz around the brand, which is gearing up for its upcoming market launch in the first week of September. The active wear products of PROWL will be available for purchase post-launch on the brand website and Amazon Fashion.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
