MAM
Tiger Balm named official pain relief partner for Federal Bank Kochi Marathon
Mumbai: Tiger Balm, a world-renowned topical analgesic brand under Haw Par Healthcare, through their distribution partner (Gardenia Cosmotrade LLP) in India, has joined forces with the Federal Bank Kochi Marathon (FBKM) as the official pain relief partner. With a legacy of over a century, Tiger Balm is a trusted household name synonymous with care, healing, and comfort.
As the preferred topical pain relief for athletes, Tiger Balm has been a sponsor for numerous marathons, triathlons and other athletic activities, including the Paris Marathon and the Singapore Marathon. Gardenia Cosmotrade LLP designated partner Puneet Motiani elaborated, “In this collaboration, Tiger Balm will play a crucial role as the Pain Relief Partner, offering support to participants during the run. We will establish touchpoints along the course to address any pain experienced by runners. Additionally, post the race, a dedicated Pain Relief Zone will be set up staffed by professional sports therapists to alleviate discomfort and provide essential care.”
Expressing enthusiasm about the partnership, a Tiger Balm spokesperson, Haw Par Healthcare general manager Keeth Chua stated, “We are excited to be the official Pain Relief Partner for the Federal Bank Kochi Marathon. At Tiger Balm, our philosophy revolves around creating products that effectively address discomfort. We are committed to allowing runners to concentrate on their performance while entrusting the pain management aspect to us, both during and after the run.”
FBKM project head Vipin Nambiar commented on the collaboration, saying, “It’s a fantastic opportunity to associate with Tiger Balm, a globally renowned brand, to support runners at a critical juncture. We extend a warm welcome to them in the marathon community and anticipate a longstanding partnership.”
In addition to the on-course support, Tiger Balm will have a presence at the expo, where they will engage with runners, address queries, and assist them in preparing for a pain-free race.
Scheduled for 11 February 2024, FBKM’24 will feature five categories: marathon, half marathon, 10-km run, three km green run, and #TheSpecialRun. The latter, a new addition this year, caters to individuals with physical disabilities and those requiring special attention. Cleosportz anticipates a participation of around ten thousand runners, including international athletes. FBKM is set to unfold on the World Athletics approved marathon route and the race will be conducted under the aegis of the Athletics Federation of India.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
