Brands
Tic Tac Seeds partners with Influencers to redefine the post-meal experience
Mumbai: Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products is excited to announce its collaboration with prominent influencers on Instagram, as it establishes its unique proposition of being the ultimate “post-meal mouth freshener.” In India, where flavourful cuisine leads the food habits, Tic Tac Seeds offers a delightful blend of modern mint with a touch of traditional flavours, providing the perfect ending to every desi meal.
Recognising the Indian tradition of its diverse and aromatic dishes, Indians have long cherished the practice of enjoying a traditional mouth freshener after a meal. Tic Tac Seeds taps into this cultural preference by delivering a modern twist to the traditional experience. With crushed seeds of Saunf and other desi flavours enclosed within the classic Tic Tac pill, Tic Tac Seeds captivates taste buds with its balanced blend of modern minty freshness and the nostalgic appeal of traditional flavours.
To further enhance its connection with the target audience, Tic Tac is embracing the popular internet trend of infinity zoom videos or picture-in-a-picture format. By leveraging this creative format, Tic Tac Seeds is giving a challenge to popular influencers, to spot the Tic Tac Seeds pack in the video, the aim is to captivate viewers and effectively communicate its proposition of ‘Post Meal Mouth freshener’ to the digitally savvy generation.
The collaboration with renowned food and entertainment vloggers will enable Tic Tac Seeds to reach a wider audience and showcase the product’s unique offering in an engaging and relatable manner. Through an immersive experience, Tic Tac Seeds aims to establish itself as the go-to choice for individuals seeking a refreshing and desi post-meal experience.
“We are excited to collaborate with popular food and entertainment influencers by leveraging a popular internet trend, and establish Tic Tac Seeds, an innovative product format with crushed Seeds inside the Tic Tac pill, making it the ultimate companion for post-meal refreshment. At Tic Tac, consumer has always been at the heart of all our endeavours. & We strive to keep understanding their preferences and curate products that cater to their unique needs”, said Ferrero India pills & gums marketing head Zoher Kapuswala.
Tic Tac Seeds, presenting a perfect fusion of tradition and modernity, is set to revolutionise the way people conclude their meals, adding a touch of Indian tradition to everyday post-meal moments.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
