MAM
TI Cycles enters into licensing tie-up with Nick
MUMBAI: Murugappa Group-owned TI Cycles has entered into a licensing deal with kids broadcaster Nickelodeon India to launch new range of bicycles and tri-cycles for the Indian market.
The products are designed around two of Nickelodeon‘s popular characters, Ninja Hattori and Dora the Explorer.
Kids can choose between eight different variants with specialized features priced between Rs 6900 to Rs 8000. The collection will be available across 200 plus BSA Hercules exclusive outlets in the country.
Tricycles tor the 2-4 year old fans will also hit markets soon.
Viacom18 Media Sr. Vice President – Consumer Products & Communications Sandeep Dahiya said, “Cycling has always been one of kids‘ favorite pastimes. We are happy to partner with TI Cycles to create an exciting range of bikes and trikes, which now makes it possible for kids, to ride with their favorite Nickelodeon characters – Dora the Explorer and Ninja Hattori.”
TI Cycles has successfully established a chain of exclusive retail outlets for their brands BSA and Hercules across the country. BSA Champ, from TI cycles of India caters exclusively to kids.
TI Cycles GM marketing and retail Rajesh Mani said, “We are very happy to join hands with Nickelodeon which is an extremely popular kid‘s channel. Both the characters, Ninja Hattori and Dora the Explorer enjoy tremendous fan following amongst the kids. So with the exciting toons and our forte in the bicycle segment, we are sure the cycles will sell like hot cakes.”
Digital
Motorola launches nationwide monthly service camps in India
Free pick-up/drop for premium devices, zero labour charges and 10 per cent discounts kick off from 28 February 2026.
MUMBAI: Motorola just turned phone repairs into a monthly festival because when your device gets a free check-up and discount goodies, even a cracked screen feels like a celebration. Motorola India has unveiled its next-generation after-sales support ecosystem, headlined by Nationwide Monthly Service Camps starting 28 February 2026 at authorised service centres and collection points across the country. On a fixed day each month, customers can access zero labour charges, no inspection or diagnosis fees, free software updates, complimentary device cleaning and sanitisation, and a basic health check-up. Additional perks include 10 per cent off accessories and 10 per cent off spare parts.
Premium Signature, Edge, and Razr series users get free pick-up and drop service: technicians collect devices from home, repair them at authorised centres, and return them post-fix, no extra cost. Service requests can be raised via the support portal or email.
The ecosystem is powered by a comprehensive digital self-service suite: the Device Help app, Software Fix tool, Intelligent Voice Assistance (IVA), Moli (Motorola’s AI chatbot), and a 24×7 multilingual e-support portal across WhatsApp, web, and devices. This AI-first approach positions Motorola among the few brands in India offering always-on, proactive support to minimise downtime and resolve issues before they escalate.
The physical network is expanding rapidly to over 1,200 touchpoints by the end of FY26-27 more than double the current footprint ensuring faster, more consistent service in metros, Tier 1, Tier 2, and Tier 3 cities. Motorola also boasts improved spare parts availability and repair turnaround times nationwide.
Motorola India, managing director T. M. Narasimhan said, “At Motorola, our commitment to customers goes well beyond the point of purchase. With the Nationwide Monthly Service Camp and Free Doorstep Care Service, we are creating a comprehensive, proactive, and accessible after-sales support ecosystem.”
IDC’s Q3 FY25 report ranks Motorola as India’s fastest-growing smartphone brand with 52.4 per cent year-on-year growth and 8.3 per cent market share, reflecting rising consumer trust. In a market where after-sales experience often makes or breaks loyalty, Motorola’s latest push blends AI smarts, physical reach, and genuine perks turning routine maintenance into something fans might actually look forward to. Because when your phone gets this much love, staying loyal feels like the easiest decision of all.
