MAM
TI Cycles enters into licensing tie-up with Nick
MUMBAI: Murugappa Group-owned TI Cycles has entered into a licensing deal with kids broadcaster Nickelodeon India to launch new range of bicycles and tri-cycles for the Indian market.
The products are designed around two of Nickelodeon‘s popular characters, Ninja Hattori and Dora the Explorer.
Kids can choose between eight different variants with specialized features priced between Rs 6900 to Rs 8000. The collection will be available across 200 plus BSA Hercules exclusive outlets in the country.
Tricycles tor the 2-4 year old fans will also hit markets soon.
Viacom18 Media Sr. Vice President – Consumer Products & Communications Sandeep Dahiya said, “Cycling has always been one of kids‘ favorite pastimes. We are happy to partner with TI Cycles to create an exciting range of bikes and trikes, which now makes it possible for kids, to ride with their favorite Nickelodeon characters – Dora the Explorer and Ninja Hattori.”
TI Cycles has successfully established a chain of exclusive retail outlets for their brands BSA and Hercules across the country. BSA Champ, from TI cycles of India caters exclusively to kids.
TI Cycles GM marketing and retail Rajesh Mani said, “We are very happy to join hands with Nickelodeon which is an extremely popular kid‘s channel. Both the characters, Ninja Hattori and Dora the Explorer enjoy tremendous fan following amongst the kids. So with the exciting toons and our forte in the bicycle segment, we are sure the cycles will sell like hot cakes.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
