Ad Campaigns
ThunderPlus unveils ‘Charger Lagao Paise Kamao’ campaign
Mumbai: ThunderPlus, an EV charging company, has launched a new initiative, ‘Charger Lagao Paise Kamao’, designed to transform homes and walls across the country into income-generating EV charging stations. This innovative program is especially focused on empowering women and the differently abled by providing them with a sustainable source of passive income, with minimal to no manual intervention required.
ThunderPlus, inspired by the simplicity of the classic coin box phone, is transforming households into EV charging stations, unlocking passive income opportunities. The 3.3 KW OCPP AC Charger supports 2, 3, and 4-wheelers, bringing clean energy closer to communities while helping users generate income. Its IP67-certified design withstands dust, sun, and rain, ensuring durability for homes, walls, and commercial sites.
With one ThunderPlus charger, users can earn up to ₹15,000 monthly; in high-demand areas, three chargers may yield up to ₹50,000. Priced at ₹9999—well below comparable options at ₹25,000—ThunderPlus makes EV charging both accessible and profitable.
ThunderPlus aims to partner with government bodies, NGOs, and CSR organisations to drive positive societal impact, particularly for women and the differently abled. “By working with local communities, this initiative will provide financial independence and growth opportunities for women and those differently abled, making it a powerful tool for economic empowerment,” said ThunderPlus CEO Rajeev YSR.
With ‘Charger Lagao Paise Kamao,’ ThunderPlus is calling for participants to join in reshaping the EV ecosystem while building financial stability for the community. Through this initiative, ThunderPlus strives to foster an inclusive environment for all, where everyone can contribute to and benefit from India’s transition to sustainable energy.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
