Ad Campaigns
Thums Up’s ‘Toofan Uthao, World Cup Jao’ campaign for ICC Men’s Cricket World Cup 2023
Mumbai: Thums Up, India’s homegrown beverage brand from The Coca-Cola Company, is all set to ignite the passion of cricket lovers as the official beverage partner of the ICC with its latest campaign, ‘Toofan Uthao, World Cup Jao.’ As the anticipation for the ICC Men’s Cricket World Cup 2023 reaches soaring heights in India, Thums Up’s innovative campaign aims to address the inner dilemma of every cricket fan about which team will win the ICC Cricket World Cup this year.
Recognising that cricket is a unifying force in our country, the campaign leverages the unwavering passion of Indian cricket fans, who also consider themselves to be experts with their distinct points of view on the upcoming World Cup. With this profound connection, Thums Up seamlessly becomes an embodiment of the nation’s excitement and anticipation in the lead-up to the ICC Men’s Cricket World Cup this year.
This one-of-a-kind campaign not only sets a new benchmark in marketing but also showcases Thums Up’s commitment to connecting with Indian fans at a deeper level. The campaign’s integrated approach, powered by data, technology, and content, positions Thums Up as the pulse of the nation during the ICC World Cup.
With India proudly hosting the World Cup, the homegrown brand invites fans to predict the winning team. By purchasing Thums Up, finding a unique code, and collecting digital victory coins, consumers can stand a chance to watch the game live.
The campaign also pays tribute to India’s immense love for cricket and serves as a journey of connection, empowerment, and collective joy throughout the ICC World Cup. To add another layer of excitement to the campaign, Thums Up’s iconic split can package represents the dilemma of fans on the World Cup winner.
Sparkling Flavors, Coca-Cola India and South-West Asia senior category director Tish Condeno said, “Amidst the excitement building up for the World Cup this year, the first phase of our integrated campaign ‘Toofan Uthao, World Cup Jao’ embraces India’s love for cricket and empowers fans to voice their support for their favourite cricket team. Coupled with our split can packaging, Thums Up becomes the pulse of the nation during the ICC World Cup.”
Commenting on his association with Thums Up, renowned cricket commentator Harsha Bhogle said, “I am absolutely thrilled to be a part of this captivating campaign for the ICC World Cup 2023, Thums Up’s ‘Toofan Uthao, World Cup Jao’. It’s always an exhilarating experience to witness the passion of Indian cricket fans, and the campaign promises to elevate the excitement to greater heights.”
Ogilvy India (North) CCO Ritu Sharda said, “This world cup, India will win or will India win, this is the debate that is stirring up a toofan in every Indian’s mind. As we stand by our team and believe they will win, we can’t help but wonder about the form and calibre of the other heavyweights that will make this world cup a nail-biter. In a very Thums Up way, this is the debate we’ve captured for our big ICC Men’s Cricket World Cup 2023 campaign. As the official beverage partners, we’ve launched an all-platform campaign that starts with the debate right here on our cans and gets more toofani as the World Cup comes closer. This is part one, stay tuned for more toofan”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
