MAM
Thums Up Ninja Hunt contest winners announced
MUMBAI: Thums Up announced the names of the regional winners for the Thums Up Ninja Hunt promotion. The promotion, which was launched nationally few weeks back to promote the biking culture in India, received tremendous response across India. These ‘Dumdar Five’ are among the 100 lucky winners across India, who would ride home a Bajaj Pulsar.
The bikes were presented to the winner at the Coca-Cola plant in Dasna, Ghaziabad by Masuri Station House Office Ravi Shanker Pandey, who was the chief guest for the occasion. If the luck of the winners holds on, they can also be one of the four national winners of a Kawasaki Ninja ZX 6R – one of the strongest, fastest and most powerful superbikes in the world, worth more than Rs 600,000.
The winners are: Ratan Agarwal, Ved Prakash, Rahul Verma, Amit Rana and another winner from Najibabad.
Echoing the excitement of all the winners, Rana said, “It is only through Thums Up that I have won this bike. Seeing me here, I am sure many more will now actively participate in this promotion to win the bike. I am going to continue participating in anticipation of winning the Ninja Bike.”
Thums Up unveiled this unique promotion to promote biking culture in India. The innovatively designed Thums Up under-the-crown promotion is in line with brand’s core identity of being – macho, outgoing, adventurous, and fearless. To win the Bajaj Pulsar Bike, the consumer needed to cross his fingers and peel the crown liner of their Thums Up bottle.
Besides winning 100 Bajaj Pulsar bikes, this promotion also gives the consumer an opportunity to win many cool and exciting biking gear prizes like biker jacket’s, bags, sunglasses and waist-pouches.
Coca-Cola India has also lined up a series of marketing programs for the promotion of The Thums Up Ninja Hunt that include activation of key accounts, promotional activities in colleges and marketplaces and an extensive road-show showcasing the cool machines covering the country.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
