MAM
Three Pakistani channels to be distributed on AsiaSat 3S
MUMBAI: Asia’s leading satellite operator, Asia Satellite Telecommunications (AsiaSat) announced that LEO Television Network of Pakistan has commenced distributing three television channels on AsiaSat 3S. The services include multilingual Pakistani filmy channel Filmazia; Urdu language, south Asian movie channel film World and Pashto and Urdu-language infotainment channel Aruj TV.
Filmazia, started in 2005, has a large collection of Pakistani films in all regional languages including national Urdu, movie soundtracks and celebrity interviews. film World is a pay movies channel dedicated to providing an array of south Asian cinema to local viewers in Pakistan. Aruj TV, an infotainment channel designed especially for Pashtun people, offers a wide variety of premium content, from news, drama, movies, and talk shows to social and cultural programmes.
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We are excited to make this major move to expand our reach and access new audience. AsiaSat 3S offers the most attractive premium video neighborhood in Asia and is widely regarded as Asia’s most popular broadcast platform for the South Asian community. Partnering with AsiaSat has put us in a strategically advantageous position to grow our penetration and expand our services across the region,” said LEO Television Network CEO Muhammad Abid.
We are very pleased that LEO Television Network selected AsiaSat for further expansion of its viewership in the Asia Pacific. We see an increasing interest from premium broadcasters in Asia to capture a wider audience by moving to a satellite that offers instant access to the widest range of pay TV networks for their local and overseas target markets,” said AsiaSat president and CEO William Wade.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
