MAM
Thought Bubbles wins GadgetsGuru.com’s creative mandate
MUMBAI: Online technology retailer GadgetsGuru.com has awarded the creative mandate to creative agency Thought Bubbles. The media mandate for the company rests with Deadline Advertising.
The total ad spends by the company would approximately be Rs 300 million over the next two years.
GadgetsGuru.com founder and chief executive officer Arun Kapur said, “We chose Thought Bubbles because of the impressive work that was presented to us. There was simplicity. It was casual, yet there was a sense of boldness and sophistication.”
Thought Bubbles founder and chief creative Manoj Motiani said, “For Thought Bubbles, to win the creative duties of GadgetsGuru.com is a great start to the year. Gadgets are fun and we are buzzing with ideas to be done across the year on this business.”
Motiani revealed, “The launch campaign has a fun take on buyers. We are building the story around an interesting insight to push the masses to check out GadgetsGuru.com as the place to buy from. The single-minded thought is to highlight the website as the new, irresistible place everyone is buying from.”
Besides the television commercial to break later this month across news, movies, and sports channels, there are tie-ups with radio stations for radio promotions, and promotions through multiplexes.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
