MAM
Thomas Cook India & SOTC Travel launch range of winter holidays
Mumbai: Thomas Cook (India) and SOTC Travel have joined forces to launch an extensive range of luxury, ready-to-book, air-inclusive, land-only, and customizable winter holidays across top domestic and international destinations.
Showcasing winter at its best, Thomas Cook (India) & SOTC Travel have incorporated exceptional experiences: aurora hunting in Sweden; Finland’s husky safaris; stays in an ice hotel or glass igloos in Norway with spectacular views of the northern lights; snowmobiling, snowboarding, and tobogganing in Lapland; and a visit to Santa’s village in Rovaniemi. A diversity of wellness: from Iceland’s geo-thermal Blue Lagoon to the Swiss spa town of Bad Zurzach. Distinctive gastronomic options include fondue aboard Zurich’s Fondue Tram or exclusive winery trips to Chamonix, Burgundy, and California’s Napa Valley.
Thomas Cook & SOTC domestic winter portfolio includes outdoor adventure like biking and camping trips; skiing, rock climbing, and sleighing at Patnitop, Kashmir, or a myriad of winter festivals, including Gujarat’s Rann Utsav, Jaisalmer’s Desert Festival, and Nagaland’s Hornbill Festival. The companies’ winter range includes luxury stays in Kashmir’s Khyber/Qayaam, Tamara/Gateway, Coonoor, or glamping in Rajasthan.
Ensuring customer delight, the companies’ live video connect platform seamlessly connects customers directly with holiday experts via a video call/chat, without having to download additional apps/software.
Thomas Cook (India) president & country head of holidays, MICE, and visa Rajeev Kale said, “Customer confidence in travel is back, driving high demand for winter travel. We have launched our distinctive winter holidays that offer spectacular winter vistas and unique snow experiences, romantic locales for couples, and winter cuisine-wine across India and international favourites. Customers can select from our array of value to luxury, ready-to-book or personalised options – to plan a truly once in a lifetime experience. Our special Buy One Get One Free and cash discounts/vouchers are sure to sweeten the deal!”
Adding to it, SOTC Travel president and country head Daniel D’souza said, “Our consumer data reveals that 68 per cent of respondents are keen to travel during the winter. To capitalise on this demand, we are delighted to present a range of winter wonderland experiences, such as thrilling snow activities, rejuvenating wellness and gastronomic experiences, and a special visit to Santa Claus’ village in Finland. We’ve targeted India’s millennials with exciting outdoor adventure, families with fun experiences, and the HNI-UHNI segment with luxury stays and wellness.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
