MAM
Thomas Cook India inspires travellers to join the Yoga Revolution
Mumbai, June 21, 2019: Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, is championing the spirit of Yoga with the introduction of “Travolution”, on the occasion of International Yoga Day. Giving impetus to physical and mental well-being, its Travolution wellness packages, invite Indians to travel to find inner peace; yoga being an integral component. In support of the Government’s drive towards celebrating health and wellness, the company plans to revolutionize holidays into transformational travel via its unique yoga and wellness experiences.
According to Thomas Cook India's internal data, the demand for wellness tourism has grown by over 20% YoY over the last 3 years, highlighting the new age traveller’s growing investment in self-care holidays. The touchstone of Thomas Cook India’s Travolution initiative is self-discovery and rejuvenation of the senses- by incorporating some of the most powerful yoga practices set against India’s pristine locales.
The Company is hence encouraging India to dare to disconnect through detox travel! The domestic market offers strong potential with over 26% growth in demand from metro cities and a 15% from mini-metro and Tier 2 towns. The company’s Travolution products have been designed to appeal to a wide range of consumer segments including India’s Millennials/young working professionals, couples, Gen S/Seniors, B-Leisure and corporate MICE groups
Thomas Cook India’s customized rejuvenation programmes come with a diverse selection of special yoga sessions, ayurveda treatment, art therapy. Some of the best yoga retreats across the country have been selected, including Isola Di Cocco in Poovar, beauty/ anti-aging therapy at The Lake Village, Kottayam, yoga and well-being programmes in Gokarna and naturopathy at Prakriti Shakti near Kochi among others. In addition, Thomas Cook India’s portfolio incorporates a plethora of spa sojourns at Thiruvananthapuram, Bangalore, Udaipur, Delhi, Chennai, Varanasi, Vishakhapatnam, etc. Itineraries are inclusive of meals, accommodation, and transport with emphasis on yoga by trained experts, and a variety of wellness programmes such as ayurveda, meditation, spas, natural therapies, consultations and art therapy, coupled with a special satvik diet for a holistic and enriching experience.
Thomas Cook India’s wellness packages also focus on India’s women travellers, who are seeking personalized experiences that incorporate meditation, yoga, conventional & infra-red sauna, hot tubs & hydrotherapy and luxurious spa treatments.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “Yoga offers immense tourism potential – a boon to the Travel & Tourism sector with cascading impact to the country’s GDP.
Given the significant 20% YoY demand in wellness tourism that we have witnessed, and in keeping with the Government’s drive towards yoga and wellness, our aim is to encourage travellers to embark on a journey of rejuvenation via our Travolution initiative. With Yoga’s benefits being passed down to us from ancient Indian texts, Thomas Cook’s Travolution empowers customers to celebrate self-care with a hand-picked range of enriching yoga cum wellness offerings across India.”
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
