MAM
Thomas Cook India identifies Punjab as a high growth market for its holiday business Delivers strong 30% YoY growth
MUMBAI: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has identified Punjab as a high growth market for its holiday business. In an initiative to leverage this opportunity, Thomas Cook India has strengthened its presence with the launch of a new Gold Circle Partner (GCP) franchise outlet at Amritsar, inaugurated by Ms. Anita Patni, Associate Vice President – Leisure Travel, Thomas Cook (India) Ltd. and Gold Circle Partner Mr. Vineet Bansal.
This expansion augments Thomas Cook India’s distribution and reach in Punjab to 11 consumer access centres: 5 owned branches and 6 Gold Circle Partner (franchise) outlets.
The new Gold Circle Partner outlet in Amritsar offers consumers end-to-end travel solutions with a bouquet of travel and travel related financial services, including: International & Domestic Holidays (Group Tours, Personalised holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.
Mr. Rajeev Kale, President & Country Head Leisure Travel & M.I.C.E, Thomas Cook (India) Limited said, “Punjab has been identified as a high potential source market delivering a strong growth of 30% YoY for our Leisure Travel business. Our second outlet, at Amritsar’s Ranjit Avenue, was selected as it is a prime locality catering to a viable catchment of consumers across families, business travellers, students, senior citizens and NRIs.”
Gold Circle Partner Mr. Vineet Bansal, is a travel and tourism industry veteran and his expertise in the industry along with his extensive network will assist Thomas Cook India to further strengthen its presence in this growing market.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
