MAM
This World Heart Day, Gaana raises awareness about heart health with #DilKiSuno Playlist
MUMBAI: On this World Heart Day, India's largest music streaming app, Gaana has partnered with Isobar India to launch an exclusive #DilKiSuno playlist, where every song reminds users to take care of their heart’s health.
The Gaana playlist uses popular Bollywood songs with the word ‘Dil’ (heart) along with a witty tagline – ‘Apne #DilKiSuno aur rakho apna khayaal. Gaana dwaara, dil-hit mein jaari’, to remind music lovers to get check-ups done for heart-related health risks. The #DilKiSuno campaign is exclusively live across social media and Gaana.
Speaking of the launch, Prashan Agarwal, CEO – Gaana said, “Music is a true universal form of expression in its ability to be able to entertain while connecting with people at levels where sometimes words cannot take you. This World Heart Day, we want to use this bridging power of music to reach out to every Gaana user and remind them to take care of their heart.”
Commenting on the launch, Gopa Kumar, Chief Operating Officer, Isobar India said, “The rush of modern life often takes a toll on us, and we tend to ignore the little warning signs from our bodies that all is not well. On the occasion of World Heart Day, we are excited to partner with Gaana to launch the #DilKiSuno playlist that drops a melodic reminder to check one’s heart through songs that talk of the heart!”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
