Ad Campaigns
This Women’s Day, Kalyan Jewellers Introduces Digital Campaign – #HerMilestones
Mumbai: Kalyan Jewellers, an India’s jewellery brand, has launched the #HerMilestones digital campaign to celebrate International Women’s Day. The campaign aims to inspire and empower women by honoring their achievements and celebrating their strength, resilience, and perseverance.
The digital campaign features Kalyan Jewellers’ regional ambassador Pooja Sawant, who reflects on the challenges she has faced and the milestones she has achieved as a womanpreneur. The campaign pays tribute to incredible women who are making a difference every day, from all walks of life, breaking barriers and shattering stereotypes in their respective fields.
“We believe that women deserve to be celebrated every day, but International Women’s Day is a special opportunity to recognize and honor the contributions of women around the world,” said Kalyan Jewellers executive director Ramesh Kalyanaraman. “Through this campaign, we are attempting to empower and inspire women to continue pushing boundaries and reaching new heights.”
To further encourage and engage women across the country, regional brand ambassadors Ritabhari Chakraborty and Kinjal Rajpriya shared their personal stories of milestones through an Instagram Live event. The event aimed to inspire fans and encourage them to share their personal experiences with Kalyan Jewellers, creating a platform that highlights the diverse achievements and challenges faced by women hailing from different cultures, backgrounds, and communities.
The stories gathered from this crowd-sourced initiative are being featured on the social media channels of Kalyan Jewellers with the hashtag #HerMilestones. The brand hopes to create a powerful collection of narratives that inspire women to pursue their dreams and celebrate their milestones.
Digital Ad Link:
Share your milestones here:
https://campaigns.kalyanjewellers.net/womens-day/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
