MAM
This Raksha Bandhan, celebrate the love for your siblings with ‘The Gifting Carnival’ powered by Qwikcilver
Raksha Bandhan, the celebration of sibling love has come a long way and so has the tradition of exchanging gifts on this auspicious occasion. Considered as an expression of love, joy and celebration, selecting a gift on Raksha Bandhan for the sibling can prove to be a difficult task. A gift card thus provides an opportunity to give your sibling the power to choose their gifts – a nice perfume, a beautiful dress, a classic watch, a planned trip to an exotic location, or an OTT subscription, as they would prefer.
Starting today, Qwikcilver, the end-to-end gift solution provider is launching “The Gifting Carnival” till August 18, 2019.
A close up of text on a white surface Description automatically generatedThe Gifting Carnival is an omni-channel carnival that brings together more than 200 brands across 20+ categories on one platform, thereby giving consumers the power to shop as per their choices and avail benefits of exclusive Gift Card Offers.
The gifting carnival is live across a range of categories including e-commerce, large format stores, travel & hospitality, specialized retail, fashion & apparel, entertainment, and food & beverages. Some of the brands participating in this carnival are Myntra, Lifestyle, Croma, Levi’s, The Raymond Store, Central, Titan, Zomato, Zivame, Big Bazaar, BookMyShow, PC Jeweller and Zee5.
The gift cards can also be gifted through www.woohoo.in & the Woohoo app. Woohoo is a gift card superstore for personal and occasion-based gifting. With Woohoo app and Woohoo.in, consumers can gift their loved one’s apparels, jewelry, a meal at a restaurant, a movie, spa outing or even a holiday at a resort or a luxury hotel. To enhance the experience, the gift card can be personalized with photos, GIFs, voice messages and more, with the ease to gift directly through WhatsApp or e-mail.
The recipient of the gift cards can also store the gift cards on woohoo.in or Woohoo app so that there are no concerns about the card getting stolen or lost. Woohoo is India’s largest gifting platform.
The gift card holder can either redeem the card online on the brands’ portals, or can walk into a participating brand store, across 2000+ cities in the country to redeem their gift card.
It can’t get better than this! This Raksha Bandhan, surprise your sibling with a new age gift and make him/ her smile!
“The Gifting Carnival…where Gifting meets Gift Cards”
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
