Ad Campaigns
This Mother’s Day, Amazon miniTV says, “Tu Jaanta Nahi, Meri Maa Kaun Hai”
Mumbai: Amazon miniTV in collaboration with Meta launched a new campaign that showcases different aspects of motherhood through a unique and playful approach, using popular mom dialogues. The campaign rephrases the iconic dialogue ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ to ‘Tu Jaanta Nahi Meri Maa Kaun Hai’. And, this indeed evokes a sense of gratitude, inspiration, and admiration for mothers. With this insight, the campaign seeks to spotlight the positivity of moms and highlight various shades of a mother’s personality, from sassy to supportive, and many more.
The campaign kicked off with talented artists from the Amazon miniTV universe, including Aadhya Anand, Vishesh Bansal, Revathi Pillai, Naman Jain, Arjun Deswal, Chirag Katrecha, and Anupriya Caroli, sharing reel versions featuring their sassy, cool, and supportive moms. The campaign’s core messaging was further established through collaborations with Meta Creators, such as Saloni Gaur, who shared their own versions of the reels using a special filter curated with a ‘Tu Jaanta Nahi Meri Maa Kaun Hai’ unit.
To amplify the campaign’s message, Amazon miniTV encouraged user-generated content through a hashtag campaign. The campaign also included relatable and quirky stickers created and activated on Instagram’s Giphy, featuring popular mom dialogues such as ‘Maa Maa hoti,’ ‘Maa Se Panga Nai,’ ‘Maa ko sab pata hai,’ and more. Along with Instagram, the campaign also leveraged Facebook, Twitter and YouTube to expand its reach.
The campaign was further boosted by meme formats featuring scene lifts from the miniTV shows, keeping the campaign buzzing in a fun and quirky manner. The ‘Tu Jaanta Nahi Meri Maa Kaun Hai’ campaign is an ode to mothers and their many shades, thereby celebrating the essence of motherhood.
So, the next time someone tries to intimidate you with “Tu Jaanta Nahi Mera Baap Kaun Hai” remember that “Tu Jaanta Nahi Meri Maa Kaun Hai” is the real power phrase!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
