MAM
This IPL season, RCB celebrates Covid warriors
NEW DELHI: We are living in a new normal and the idea of heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity. During IPL season 13, Royal Challengers Bangalore will be paying a tribute to these Real Challengers through its #MyCovidHeroes initiatives.
To acknowledge the efforts and honour the sacrifices made by these real challengers, the RCB team has donned a tribute jersey with the message “My Covid Heroes” both during training and matches for the entire tournament. The message is displayed on the back of both the jerseys. RCB team will also be supporting GiveIndia Foundation by donating the proceeds from the auction of the jerseys that players wear during season’s first RCB match.
RCB players, through the season, will be celebrating these heroes and sharing some of the inspirational stories on the team’s social media to inspire RCB fans.
Some of the stories that will be shared through the season include Swati Rawal, an Air India commercial pilot who brought home 263 Indians stranded in Italy; Sagar Gupta Naugriya, co-founder of Indian Robotics Solutions since 2015- planned a successful launch for their Corona Combat Drone (CCD) to sanitize the overgrowing and stuffy neighbourhoods of Delhi; and Akshay Kothawale, an auto-rickshaw driver in Pune, used his savings to feed migrant workers in the region.
During the tribute jersey launch, RCB chairman Sanjeev Churiwala said, “Royal Challengers Bangalore has always stood for playing bold in the face of adversities and we believe that right now these Covid heroes are embodying this purpose by relentlessly fighting for the greater good. Humanity is going to be grateful to them for many generations to come and through this campaign, we wanted to be among the first to pay tribute to their challenger spirit both on and off the field.”
RCB captain Virat Kohli said, “In the past few months, whenever I heard the stories of the Covid Heroes it has given me literal goosebumps. These real challenges have made the country proud and inspired all of us to be more persistent and dedicated to our efforts to build a better tomorrow. I am truly proud to wear RCB’s “My Covid Heroes” jersey as a sign of solidarity and gratitude to everyone who is right now going the extra mile to support the community at large. They have batted day and night and fought on the field, and I am honored to call them my heroes.”
Wicket-keeper batsman Parthiv Patel also said that the side has adapted to the new playing guidelines during the training sessions and now they are looking to bring a smile on the faces of everyone through playing an exciting brand of cricket.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
