Ad Campaigns
This International Women’s Day pause to celebrate with Lotte ChocoPie
Mumbai: To mark the celebrations for International’s Women’s Day, Lotte ChocoPie has unveiled its digital film “Pause to Celebrate”, that seeks to honor all women who strive hard to juggle multiple roles every day, everywhere, with hardly a pause moment for themselves.The communication also emphasises the need to appreciate, value and regard their efforts. This is part of the ‘Lotte Fest’ – an initiative that celebrates key festivals and occasions in the country with an aim to create memorable ‘Lotte Moments’ for all. A communication calendar for the same is already in place.
The heart-warming film showcases the love and appreciation of a mother by her children on the occasion of Women’s Day.
Through the ad, Lotte ChocoPie shares its vision of the future – a world centered on love, mutual respect and appreciation that will be built by generations – now and future.
LOTTE India VP marketing Venkatesh Parthasarathy said, “We are extremely happy to have launched this campaign “Pause to celebrate’”. It acknowledges and appreciates women who are the backbone of our society. This LOTTE moment is to celebrate the everyday superhero woman out there and uphold her achievements. We will be sharing many more memorable LOTTE moments in the days to come.”
“As the undisputed pioneer and market leader in the Pie category, Lotte Choco Pie owns the pause moment in people’s life. When you pull back to pause from the rigors of daily life you do it best with Lotte Choco Pie because it’s the perfect combination of indulgent choco, rich marshmallow and soft biscuits. This year we aim to capture many more of these pause moments interestingly and also encourage the consumers to be intentional in their pause moments. We want to do that with beautiful, emotion-filled brushstrokes that highlight the place of Lotte Choco Pie in people’s lives. The Women’s Day campaign is a fresh new take on who celebrates it and how, a departure from the stereotypical view of men celebrating women.” said, Elango M Pinwheel Integrated Communications VP Elango M Pinwheel.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
