Brands
This International Men’s day, The Man Company celebrates #GentlemanInYou
MUMBAI: Homegrown men’s grooming brand, The Man Company has rolled out the ‘Gentleman kise kehte hai’ campaign – an extension to their 2019 campaign, that celebrates the core idea of every individual realising their self-worth.
The campaign launched ahead of the International Men’s Day recognises that ‘real gentlemen’ struggle with possessiveness, insecurities, vulnerability, and stacks of self-doubt while yearning to show compassion and empathy for one’s inner self. Singer Sona Mohapatra has delivered the video voiceover while ‘Article 15’ fame writer, poet, and lyricist Gaurav Solanki penned down the content for the ‘Gentleman tumhi toh ho’ campaign executed by What Works.
“Men are often expected to hide their emotions or vulnerability and to behave in a certain way. It damages their relationship with themselves as well as with other people. We wanted to celebrate men who don’t care about stereotypes and defy this pressure, men who are in love with themselves in a healthy way, and how that makes them more compassionate and fun,” said Solanki.
What Works video agency and production house founder Imran Shamsi said, “We wanted to pay an ode to the gentleness in men. And, since the focus was on self-acceptance and self-love, ordinary men became the heroes of our film.”
Vibhav Ameta who directed the video said the narrative demanded simplicity, a free-flowing viewing experience, and visuals that connect emotionally and bring smiles. “Picturing men in their daily life through the scope of ‘self-love’ was tricky, not something we see in campaigns that often. We used mirrors to show a different perspective, a new reflection, another side of a gentleman,” he added.
The Man Company has released the video campaign on YouTube in nine different languages: English, Hindi, Tamil, Telugu, Punjabi, Bengali, Marathi, Kannada, and Gujarati. It also has a section describing the video content in sign language.
“This International Men’s Day, as a men’s grooming brand, we are equipped and responsible for empowering today’s men so that they can feel the best version of themselves at any given point in life,” The Man Company founder Hitesh Dhingra said.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
