Ad Campaigns
This Independence Day, Hilti India says #BharatKoAageBadhateHain
MUMBAI: As India celebrates its 79th Independence Day, Hilti India, the global leader in providing innovative and cutting-edge construction solutions, proudly launches its new film, #BharatKoAageBadhateHain. The film is a powerful tribute to the unsung heroes who are building the nation brick by brick.It captures the spirit of raftaar (speed), ekta (unity), andsapne (dreams) – values that have shaped India’s journey of progress since independence. From engineers and planners to technicians and site workers, the film highlights the people whose dedication is building the India of tomorrow.
As a trusted partner to India’s construction industry, Hilti supports engineers, technicians, and workers not just with tools, but with solutions that make construction safer, more productive, and more sustainable. The film brings to life what makes India“Sare Jahan Se Achha” through visuals of fast-moving trains, towering statues, vibrant skylines, metro lines, and tunnels carved with courage. These symbols of progress serve as the backdrop for the real story: India’s growth is made possible by the people who bring these projects to life.
Speaking about the film, Hilti India general manager and managing director, Jayant Kumar said,“The strength of India lies in the hands of those who build it. From the first brick laid after independence to the skylines rising today, this country has been built with sweat, skill, and determination.
At Hilti, our purpose is to Make Construction Better. This film is a tribute to every planner, engineer, technician, and worker who dreams of building a better tomorrow. We are proud to stand beside them with tools that empower, technology that enables, and belief that connects us. Bharat is not just a place. It is built by us, together.”
Hilti is driven by its purpose of Making Construction Better, delivering innovative tools, technologies, software, and services that enable professionals to build with greater speed, safety, and precision. With a customer promise to be the best partner for productivity, safety, and sustainability, Hilti stands alongside those shaping India’s future on every project, every site, every day.
The film is now live across social media platforms including YouTube, Facebook, Instagram, and LinkedIn.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
