MAM
This Diwali, furnish happiness, says Saraf Furniture
MUMBAI: Ahead of Diwali, Saraf Furniture has advocated the importance of family values through a beautiful television commercial. Through the TVC, the brand highlights how thoughtful gestures – and gifts – can bring happiness to the people you hold dear and cherish. The advertisement highlights its values as a brand that extends its care not just towards an individual, but their family as well.
Saraf Furniture founder and CEO Raghunandan Saraf said, “In India, furniture is not just a part of someone’s home, but a part of their familial legacy as well. The pure moment of joy one receives through such treasures passed down through generations is what keeps us motivated to produce authentic, good quality products that can stand the test of time. With Diwali just a few days away, it gives us immense joy to do our part for our customers by giving them a chance to create their own legacies with our top-quality furniture that can brighten their lives as they celebrate the festival of lights.”
To celebrate the spirit of family celebration, Saraf is offering over 5,000 aesthetic home furniture designs at assorted discounts for various furnishings, including 10 per cent across all products and 20 per cent off on mattress, pillows & comforters. With this, the brand is allowing customers to bring home the best products that complement their style and preferences.
In addition to these, Saraf is also offering up to 40 per cent off on its Indiana collection exclusively crafted to suit Indian sensibilities and elegance that is complemented with rust-free heavy strength coated metal. The entire collection includes products carved from a single piece of naturally obtained wood.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
