MAM
This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha
MUMBAI: The celebration of Children's Day in India dates back to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education. This Children’s Day, SBI Life Insurance along with Muskan Foundation support the cause of equal education to every MDVI (multiple disabilities with visual impairment) child of the NGO and prepare them to live an independent, confident and happy life.
Muskan Foundation is the only school in Mumbai that provides services to children with MDVI. Besides providing a holistic support to both children and their parents, the NGO is well equipped with trained staff in MDVI who follow multidisciplinary approach to work along with therapists to design a suitable program for the children.
Through this program, SBI Life Insurance will continue to support Muskan Foundation in providing special education and therapy services to children with multiple disabilities and also facilitate counselling to parents and spread awareness.
As per the UNESCO New Delhi report on ‘State of the Education Report for India 2019: Children with Disabilities’, 75% of children with disabilities at the age of 5 years and 25% between 5-19 years do not go to any educational institution. Taking cue from this situation which has been major impediment in India’s economic growth, Ms. Dipti Gandhi’s goal is to provide structured assessment, diagnosis and consultation to the differently abled children.
‘Child Welfare’ has emerged as one of the core themes under SBI Life’s CSR initiatives over the years. The company has leveraged Children’s Day to build a strong property ‘#DilBacchaTohSabAcha’ on Digital to communicate the ‘importance of approaching life with the zest and enthusiasm of a child and to live in the moment free from worldly worries’. #DilBacchaTohSabAcha further acts as a key instrument to advocate SBI Life’s efforts in the CSR space.
MAM
Wellbeing Nutrition teams up with Dhurandhar cast for protein push
Campaign spotlights Mango and Swiss Chocolate blends as protein demand rises in India.
MUMBAI: If protein had a personality, this one would come in mango and chocolate. Wellbeing Nutrition has partnered with actors Gaurav Gera and Mustafa Ahmed from the film Dhurandhar to promote its expanding Whey Protein Blend portfolio, leaning into flavour-led storytelling to make performance nutrition more approachable. The digital campaign pairs each personality with a distinct flavour Gera with Mango and Ahmed with Swiss Chocolate bringing a seasonal and indulgent twist to a category often associated with routine and rigidity.
The move comes at a time when protein consumption in India is seeing a noticeable shift. As awareness around fitness, recovery and preventive wellness grows, consumers are increasingly seeking options that balance functionality with taste, while also offering cleaner formulations and greater transparency.
Wellbeing Nutrition’s expanded range is positioned to meet that demand, focusing on muscle recovery, strength and overall wellness, while aiming to address common concerns such as heaviness and bloating often linked to traditional protein blends.
By foregrounding flavour as much as function, the campaign attempts to reposition protein from a necessity to a daily habit people actually look forward to, whether it’s the summery appeal of mango or the familiarity of chocolate.
In a market where wellness is becoming as much about experience as efficacy, the brand’s bet is simple, if it tastes better, it sticks better.
