Ad Campaigns
This campaign reinforces the positioning of Aaj Tak as the SABSE TEZ: Ashish Bagga
MUMBAI: In the competitive ecosystem today, having a strong editorial strategy is not enough for the Indian News Broadcasters. A cutting edge television commercial is a must for them to garner eyeballs. India Today group for its leading Hindi news channel Aaj Tak rolled out a new campaign. The title “Aankhen Khol De,” itself is an intriguing one.
Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar. The campaign features a series of 8 hilarious black and white commercials namely, Andha Dharna, Angootha Chap & Rishwat Ki Daal with a twist to humour.
“This campaign reinforces the positioning of Aaj Tak as the SABSE TEZ news channel with the message of being the eye opener of society. For the last 15 years, Aaj Tak has dominated the news space as the nation’s No.1 News channel and the people’s brand that rules over the mindspace and heartspace. The campaign reiterates the role of Aaj Tak to dig out the truth and to present it as it is, something that the channel has delivered through the years making it the Indian viewer’s clear preference,” says India Today CEO Ashish Bagga
The ace ad film maker was also the man behind Aaj Tak’s first TVC after channel was launched. Later, his first TVC with Aaj Tak won him the Best Director of the Year Award at Abby Award Ceremony, an award instituted for the first time in 2003. In addition, his company Apocalypso Films also bagged the silver for campaign of the year at the Abby’s with its Aaj Tak campaign.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
