Brands
Third Wave Coffee and Smoor stir up sweet brews with Diwali hampers
MUMBAI: This Diwali, it’s sweets meets sips. Third Wave Coffee and luxury chocolate brand Smoor have teamed up to brew a festive pairing of rich coffees, artisanal chocolates and keepsakes in three limited-edition hampers.
Crafted to capture the spirit of togetherness, the collaboration offers a blend of two rituals at the heart of Indian celebrations: the sweetness of mithai and the warmth of coffee. Priced from Rs 1,299 onwards, the hampers will be available across Third Wave Coffee and Smoor outlets and on Swiggy and Zomato from 25 September.
The collection features: classic hamper with Vienna roast easy coffee bags, a mug, Smoor’s choco mithai and almond snaps, a diya and greeting card; Indulgence hamper layering Vienna and monsoon malabar roasts with choco mithai, pistachio kunafa bites, a diya, handcrafted mug and tote bag; Luxe hamper starring Ratnagiri specialty single-origin festive blend, a French press, choco mithai, kunafa, artisanal mug, diya and bespoke greeting card.
“Coffee is more than a beverage, it is a comforting ritual that connects people,” said Third Wave Coffee, CEO, Rajat Luthra. “Pairing it with Smoor’s indulgent chocolates makes these hampers more than gifts, they’re modern experiences.”
Smoor, CEO, Vimal Sharma added, “Our craft in chocolate paired with their mastery of coffee brings distinct experiences in perfect balance, creating hampers that are thoughtful and truly special.”
With signature brews, handcrafted treats and festive touches like diyas and cards, the hampers aim to elevate gifting from the conventional to the memorable. Because this Diwali, celebration isn’t just about lights and laddoos: it is about savouring every sip and every bite, brewed and sweetened to perfection.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
