MAM
Third Content Marketing Summit Asia announced list of speakers
MUMBAI: CMS Asia 2016 continues its tradition of delivering great content through a very unique set of experts & speakers year on year. As the event gets ready for its 3rdedition, the event organizers have released first list of speakers. This year experts from Facebook, Flipkart, Google, ScoopWhoop, ESPNCricinfo, Yashraj Films, Panasonic, Craftsvilla, Reliance, Autocar, GroupM, HCL, VML among others will be seen at the grand stage. The detailed first line up is as following
Brands
Senjam Raj Sekhar, Head of Corporate Communications, Flipkart
Sandeep Bhushan, Business Head – India & South Asia, Facebook
Amarjit Singh Batra, CEO, OLX
Pankaj Khushani, Head – Media Technology Solutions: SEA, India & Korea, Google
Naveen Malhotra, Head – Marketing & Product Planning, Mahindra Two Wheelers
Sarthak Seth, Head – Brand & Marketing Communications, Panasonic
Sandep Walunj, CMO, Reliance Nippon Life Insurance
Bianca Ghose, Chief Content Officer, HCL
Manish Kalra, Chief Business Officer, Craftsvilla
Publishers
Ashish Patil, Vice President, Yashraj Films
Sambit Bal, Editor-in-Chief, ESPNCricinfo
Sattvik Mishra, CEO, ScoopWhoop
Hormazd Sorabjee, Managing Director, Autocar India
Pradyuman Maheshwari, CEO, MXM India
Gautam Bhimani, Cricket Commentator
Marketing Partners & Agencies
Samir Bangara, Managing Director, Qyuki
Roopak Saluja, CEO, The 120 Media Collective
Mallikarjun Das, Group CEO, Starcom Mediavest Group
Tushar Vyas, Chief Strategy Officer, GroupM South Asia
Tripti Lochan, CEO, South East Asia & India, VML
As always, the largest content marketing conference in APAC brings together many C-Level experts to share their experience with delegates. The speakers are a good mix of advertisers, publishers, agency partners, technology providers & celebrities from Cricket & Bollywood. CMS Asia 2016 plans to have 30+ speakers for the 3rdedition.
The 3rd edition of annual Content Marketing Summit Asia plans to strike the right balance between Ground Reality & Virtual Reality which has always been the challenge for new age marketers but will be crucial as we step into the future of marketing. Content promises to be the bridge but is always looked at as a short-term tactic to win quickly. Scale & ROI have always been relatively unanswered questions when it comes to content marketing. While everyone tries to figure out wherein lies the future of marketing, CMS Asia 2016 provides a platform to explore it collectively. It also touches upon softer aspects like Quality of Content and Art of Storytelling for consumers today who are flirting with multiple platforms simultaneously. With content marketing practitioners in the house from leading brands & technology companies, the platform is all set this year to take Content Marketing discussion to its next level.
According to RP Singh, Conference Producer & Chairperson, “We are thrilled to have a great set of speakers this year too and I am grateful to all the experts for taking out time from their busy schedules to help create & spread the ecosystem of content marketing in India. With a joint effort like this, I have no doubts that the discipline is only set to grow from here in this part of the world”
He informs further that for this year, CMS Asia has started getting registrations quite well in advance as compared to previous editions, which signifies the importance, & expectations people have from this event.
CMS Asia as an event caters to Marketing professionals, PR professionals, Content Creators, Agency Partners & Technology companies in this space.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
