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Third Content Marketing Summit Asia announced list of speakers
MUMBAI: CMS Asia 2016 continues its tradition of delivering great content through a very unique set of experts & speakers year on year. As the event gets ready for its 3rdedition, the event organizers have released first list of speakers. This year experts from Facebook, Flipkart, Google, ScoopWhoop, ESPNCricinfo, Yashraj Films, Panasonic, Craftsvilla, Reliance, Autocar, GroupM, HCL, VML among others will be seen at the grand stage. The detailed first line up is as following
Brands
Senjam Raj Sekhar, Head of Corporate Communications, Flipkart
Sandeep Bhushan, Business Head – India & South Asia, Facebook
Amarjit Singh Batra, CEO, OLX
Pankaj Khushani, Head – Media Technology Solutions: SEA, India & Korea, Google
Naveen Malhotra, Head – Marketing & Product Planning, Mahindra Two Wheelers
Sarthak Seth, Head – Brand & Marketing Communications, Panasonic
Sandep Walunj, CMO, Reliance Nippon Life Insurance
Bianca Ghose, Chief Content Officer, HCL
Manish Kalra, Chief Business Officer, Craftsvilla
Publishers
Ashish Patil, Vice President, Yashraj Films
Sambit Bal, Editor-in-Chief, ESPNCricinfo
Sattvik Mishra, CEO, ScoopWhoop
Hormazd Sorabjee, Managing Director, Autocar India
Pradyuman Maheshwari, CEO, MXM India
Gautam Bhimani, Cricket Commentator
Marketing Partners & Agencies
Samir Bangara, Managing Director, Qyuki
Roopak Saluja, CEO, The 120 Media Collective
Mallikarjun Das, Group CEO, Starcom Mediavest Group
Tushar Vyas, Chief Strategy Officer, GroupM South Asia
Tripti Lochan, CEO, South East Asia & India, VML
As always, the largest content marketing conference in APAC brings together many C-Level experts to share their experience with delegates. The speakers are a good mix of advertisers, publishers, agency partners, technology providers & celebrities from Cricket & Bollywood. CMS Asia 2016 plans to have 30+ speakers for the 3rdedition.
The 3rd edition of annual Content Marketing Summit Asia plans to strike the right balance between Ground Reality & Virtual Reality which has always been the challenge for new age marketers but will be crucial as we step into the future of marketing. Content promises to be the bridge but is always looked at as a short-term tactic to win quickly. Scale & ROI have always been relatively unanswered questions when it comes to content marketing. While everyone tries to figure out wherein lies the future of marketing, CMS Asia 2016 provides a platform to explore it collectively. It also touches upon softer aspects like Quality of Content and Art of Storytelling for consumers today who are flirting with multiple platforms simultaneously. With content marketing practitioners in the house from leading brands & technology companies, the platform is all set this year to take Content Marketing discussion to its next level.
According to RP Singh, Conference Producer & Chairperson, “We are thrilled to have a great set of speakers this year too and I am grateful to all the experts for taking out time from their busy schedules to help create & spread the ecosystem of content marketing in India. With a joint effort like this, I have no doubts that the discipline is only set to grow from here in this part of the world”
He informs further that for this year, CMS Asia has started getting registrations quite well in advance as compared to previous editions, which signifies the importance, & expectations people have from this event.
CMS Asia as an event caters to Marketing professionals, PR professionals, Content Creators, Agency Partners & Technology companies in this space.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
