MAM
Third Content Marketing Summit Asia announced list of speakers
MUMBAI: CMS Asia 2016 continues its tradition of delivering great content through a very unique set of experts & speakers year on year. As the event gets ready for its 3rdedition, the event organizers have released first list of speakers. This year experts from Facebook, Flipkart, Google, ScoopWhoop, ESPNCricinfo, Yashraj Films, Panasonic, Craftsvilla, Reliance, Autocar, GroupM, HCL, VML among others will be seen at the grand stage. The detailed first line up is as following
Brands
Senjam Raj Sekhar, Head of Corporate Communications, Flipkart
Sandeep Bhushan, Business Head – India & South Asia, Facebook
Amarjit Singh Batra, CEO, OLX
Pankaj Khushani, Head – Media Technology Solutions: SEA, India & Korea, Google
Naveen Malhotra, Head – Marketing & Product Planning, Mahindra Two Wheelers
Sarthak Seth, Head – Brand & Marketing Communications, Panasonic
Sandep Walunj, CMO, Reliance Nippon Life Insurance
Bianca Ghose, Chief Content Officer, HCL
Manish Kalra, Chief Business Officer, Craftsvilla
Publishers
Ashish Patil, Vice President, Yashraj Films
Sambit Bal, Editor-in-Chief, ESPNCricinfo
Sattvik Mishra, CEO, ScoopWhoop
Hormazd Sorabjee, Managing Director, Autocar India
Pradyuman Maheshwari, CEO, MXM India
Gautam Bhimani, Cricket Commentator
Marketing Partners & Agencies
Samir Bangara, Managing Director, Qyuki
Roopak Saluja, CEO, The 120 Media Collective
Mallikarjun Das, Group CEO, Starcom Mediavest Group
Tushar Vyas, Chief Strategy Officer, GroupM South Asia
Tripti Lochan, CEO, South East Asia & India, VML
As always, the largest content marketing conference in APAC brings together many C-Level experts to share their experience with delegates. The speakers are a good mix of advertisers, publishers, agency partners, technology providers & celebrities from Cricket & Bollywood. CMS Asia 2016 plans to have 30+ speakers for the 3rdedition.
The 3rd edition of annual Content Marketing Summit Asia plans to strike the right balance between Ground Reality & Virtual Reality which has always been the challenge for new age marketers but will be crucial as we step into the future of marketing. Content promises to be the bridge but is always looked at as a short-term tactic to win quickly. Scale & ROI have always been relatively unanswered questions when it comes to content marketing. While everyone tries to figure out wherein lies the future of marketing, CMS Asia 2016 provides a platform to explore it collectively. It also touches upon softer aspects like Quality of Content and Art of Storytelling for consumers today who are flirting with multiple platforms simultaneously. With content marketing practitioners in the house from leading brands & technology companies, the platform is all set this year to take Content Marketing discussion to its next level.
According to RP Singh, Conference Producer & Chairperson, “We are thrilled to have a great set of speakers this year too and I am grateful to all the experts for taking out time from their busy schedules to help create & spread the ecosystem of content marketing in India. With a joint effort like this, I have no doubts that the discipline is only set to grow from here in this part of the world”
He informs further that for this year, CMS Asia has started getting registrations quite well in advance as compared to previous editions, which signifies the importance, & expectations people have from this event.
CMS Asia as an event caters to Marketing professionals, PR professionals, Content Creators, Agency Partners & Technology companies in this space.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
