MAM
TheSmallBigIdea unveils its credo ‘What’s Next!’ with its new identity as it turns 10
Mumbai: Leading independent full-service digital agency, TheSmallBigIdea, celebrates a decade of innovation, creativity, and unrivalled growth. In conjunction with this significant milestone, TheSmallBigIdea now unveils its refreshed brand identity with a new logo and credo ‘What’s Next!’. Backed by its renewed vision and brand refresh, TheSmallBigIdea is committed to staying at the forefront of digital disruption while evolving and crafting another decade of many firsts.
Synonymous with its purpose and journey towards redefining the ‘next’ in advertising, TheSmallBigIdea’s new identity is inspired by the symbiotic relationship between insight, idea, and execution. The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box strategies.
Speaking on this milestone and new brand identity, TheSmallBigIdea CEO and co-founder Harikrishnan Pillai said, “We are committed to directing our gaze towards the future while drawing inspiration from the past decade. The brand ethos guiding our journey ahead is, ‘What’s Next!’. At TheSmallBigIdea, we are dedicated to inspiring both our teams and clients to contemplate the future of content marketing, performance marketing, and technology, and constantly push boundaries in advertising. Our focus extends beyond business development; it encompasses nurturing individuals and building professional careers in advertising.”
TheSmallBigIdea COO and co-founder Manish Solanki added, “As we mark a significant milestone, we express our gratitude to all our team members, clients, and partners. This 10-year journey has been phenomenal. Over these years, our unwavering commitment, endless creativity, and transformative growth have been instrumental to our success. We are ready to push our boundaries, deliver exceptional results, and create remarkable experiences.”
In 2023, TSBI Studios, the production arm of TheSmallBigIdea, crafted over 100 ad films and digital videos for leading brands like ICICI Direct, AGL Tiles, and Adani Sportsline. In addition to this, the company expanded its portfolio by building a specialist division that supports brands in their ‘Digital Transformation’ journey. More recently, the introduction of a dedicated Sports Marketing unit and an Artist Management team has enabled TheSmallBigIdea to diversify into other avenues with robust partnerships. The agency’s reputation for seamlessly entering and dominating new categories is well-established, reinforcing its commitment to staying ahead with its mantra of ‘What’s Next!’.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
