Brands
Thermocool unwraps sleek new logo and packaging in brand refresh
New Delhi: The home appliances giant has unveiled a fresh logo, modernised visual identity and sleek new packaging as part of a complete rebrand aimed at connecting with young, design-conscious Indian consumers.
The refreshed look is set to deliver consistency both online and in-store, with packaging crafted to appeal to a generation that prizes not only performance but also aesthetics and lifestyle representation.
“This rebranding marks a significant milestone in our brand’s legacy… it brings our brand home with the aspirations of a new generation of consumers,” said Thermocool, director of operations, Tushar Gupta.
Echoing the sentiment, director of sales & marketing, Tanuj Gupta added, “Today, consumers don’t just want more from the brands that they invite into their lives; they want not just functionality, but purpose and design that speaks to their lifestyle. It’s more than the next logo update or packaging redesign; it’s about reframing how Thermocool interacts with its consumers. From shelf presentation to product experience, we are dedicated to delivering clever design, exceptional performance, and a brand that embodies the principle of contemporary living.”
The brand refresh will roll out across multiple channels, underscoring Thermocool’s bid to stand out in a crowded marketplace while reinforcing its promise of clever design, strong performance and contemporary living.
