Ad Campaigns
There is tremendous liquidity on our platform, says OLX’s Amarjit Singh Batra
MUMBAI: The reasons to buy used goods are countless – some practical, some unimaginable, some quirky, and many deeply entrenched in our daily lives. These buyers are flocking to OLX, persistently looking for products, and waiting for sellers to upload ads for them. This and more is revealed by the two latest ads released by OLX.
Borrowing humorous snippets from everyday life scenarios, the two new OLX ads, #SushilBachcha and #PatiParmeshwarNOT give persuasive yet intriguing reasons to people for selling more actively, highlighting that there are a plethora of buyers out there for everything. The TVCs end with a closing line that says, “Aise bahot se log intezar kar rahe hain aapki cheezon ka…Ab toh OLX pe Bech De.”
Said OLX India CEO Amarjit Singh Batra, “OLX has seen a substantial surge in online buying and selling of used goods between individuals. Our users have been excited about being able to sell their items in a day, sometimes even minutes. This has proved to us that there is tremendous liquidity on our platform with buyers for all kinds of regular as well as unique items browsing OLX. But on the other hand we also found through our research on the used goods market – Consumer Research on Used Goods and Selling Trends (CRUST) – that Indians have a habit of stocking goods they are not using. We combined these two insights to come up with this campaign, and reinstate that it’s preferable to sell an item than to stock it because there is always a buyer for your item on OLX. To communicate our message, we chose scenarios that are a part of every family, and hence easily relatable.”
The new ads depict buyers urging sellers to post their items on OLX, emphasising their own urgent need for specific used products. The campaign comes on the back of the highly successful and appreciated OLX TVCs that had comedian Kapil Sharma play products talking to their owners, pushing them to sell what is not of use to them.
“OLX has built the market for consumer-to-consumer (C2C) classifieds in India, and it continues to expand the market for it every day by bringing people together for win-win exchanges. We are among the top 10 apps on Google Play Store India, and the only classifieds player to be among the top 10 searched terms in India for 2013 and 2014 consecutively according to Google Zeitgeist. We have emerged as the undisputed market leaders in India possessing 80 per cent market share of the C2C classifieds trade in the country,” added Batra.
Conceived by Lowe Lintas, the campaign depicts light-hearted scenarios of potential buyers urging the audience to sell their unwanted and unused goods.
Lowe Lintas group creative director Shayondeep Pal said, “People have been selling on OLX. But what about people who are buying? They have specific needs and they are looking desperately. Those are the people we portrayed in the campaign. The sense of urgency adds to the humour. The idea was to make it as real as possible and visually approach it with an observant camera. Overall, make it look as if we are peeping into their lives, their stories.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
