MAM
The World Sponsorship Monitor is re-launched
The World Sponsorship Monitor (TWSM), the monthly insight into the nature, value and duration of all significant sports sponsorship deals, trends and issues was re-launched at the Sport Accord conference in Madrid a few days ago.
Published by leading sponsorship research company Sports Marketing Surveys, TWSM is regarded as an essential reference work by members of the sponsorship community and provides a practical hard working tool for brand managers, rights owners and consultancies
Now in its third year, TWSM, which is available only on subscription, has been restyled to reflect and better display considerably enhanced content. It has been designed to bring the business of sponsorship into sharper focus and present its data in more accessible and relevant environment. For the first time, TWSM will have an online presence.
Director of Sports Marketing Surveys Nigel Geach said: ‘We felt it was time to update the look and feel of the publication, making it more user friendly for subscribers and providing more detail on nuances of individual sponsorship deals. We are achieving this and delivering insight about the structure of deals by interviewing the individuals responsible for brokering them. .
“The World Sponsorship Monitor has an increasingly important role to play in an ever more sophisticated and competitive sponsorship environment. There are a lot of brand managers, sponsors and prospective sponsors who need to keep in touch with the sponsorship market, and to gather insight about the values of the respective sports sponsorships. This report allows them to do that.”
In addition Sports Marketing Surveys has appointed specialist consultancy Communicate Sport to redevelop and market the next generation TWSM.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
