Ad Campaigns
The Womb Launches “Shaadi Ka Naya Gift” campaign for Saregama Carvaan
MUMBAI: The Womb has created an interesting campaign for portable digital audio player Saregama Carvaan, marking the musical instrument as a perfect gift for the wedding season.
The campaign “Shaadi Ka Naya Gift—jo rishton ko nahi dilon ko milaye!” has been launched with a video ad showing a South Indian family gifting Carvaan to a north Indian groom’s family during the ritual of ‘Milni’.
In a press statement, The Womb noted, “There are over 10 million weddings in India every year. Increasing by 30 per cent year-on-year and a lot of gifting happens during this season. The Womb identified this as an opportunity to position Carvaan as a perfect gift. Saregama Carvaan as a gift makes one come across as a thoughtful gift or someone who has eschewed more mundane and regular gifts in favour of something that touches the heart.”
The Womb co-founder Kawal Shoor said, “We thought this was a great way to position Carvaan within the ritual of ‘Milni’. Such rituals inherently bring along a lot of awkwardness within the family members. Milni is like the marriage of two families, you have no option but to like each other. Mostly forcibly! & Carvaan with its 5000 evergreen songs can be the ice breaker and the thoughtfulness of the gift makes it more easier to like the other person.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
