Brands
The Wealth Company named finalist at Cannes Corporate Media Awards 2026
Indian financial services brand earns global recognition for ‘Good Company’ campaign
MUMBAI: The Wealth Company has earned a spot on the global creative stage, after being named a finalist at the Cannes Corporate Media & TV Awards 2026.
Part of Pantomath Group, The Wealth Company has been recognised at the international competition for corporate films, online media and visual storytelling.
Founded in 2010, the Cannes Corporate Media & TV Awards brings together filmmakers, creatives and professionals from marketing, communications and media to recognise work in corporate storytelling. The 2026 edition features entries from brands and organisations across the world.
For The Wealth Company, the recognition follows its ‘Good Company’ brand campaign, created to give the financial services category a more contemporary and distinctive voice.
The campaign was conceptualised by The Wealth Company and executed by The Square Peg Films. Its ‘The Good Company’ film series seeks to bring the brand’s investment approach and philosophy to life while highlighting reliability, consistency and conviction.
Madhu Lunawat, founder, The Wealth Company, said the recognition reflected the changing ambitions of Indian brands and their growing ability to take homegrown ideas to international audiences.
“India is no longer simply a market that global brands come to. Indian brands are increasingly creating ideas, businesses and institutions that can travel to the world,” Lunawat said.
She added that being recognised at Cannes was a proud moment for the brand and reflected its ambition to build an institution grounded in trust and responsibility.
The recognition is particularly significant for financial services, where brand communication must balance creative ambition with accuracy, responsibility and regulatory requirements.
Kapil Sharma, chief marketing officer, The Wealth Company, said those constraints made the creative challenge more meaningful rather than limiting it.
“Financial services comes with a very real responsibility around what we communicate, but that should not mean compromising on creativity,” Sharma said.
The company said its broader ambition is to build an Indian financial services brand capable of competing on a global stage. The Cannes recognition places the brand alongside an international community of companies and creators working in corporate media and visual storytelling.
The final award results will be announced during the Cannes Corporate Media & TV Awards’ Awards Days in Cannes on September 23 and 24, 2026. The event is expected to bring together filmmakers, producers, communications professionals and industry leaders from more than 50 countries.
For The Wealth Company, the finalist berth is more than a creative accolade. It signals an attempt to give Indian financial services a global voice, while showing that even a category built around numbers can make room for a good story.




