AD Agencies
The Visual House launches ‘Create @ home’
MUMBAI: What we have been feeling over the last few weeks is an experience that's once in a lifetime. By staying in their homes and practicing social distance, everyone has shown sense and patience. But the lockout surely seems relentless for the youth, yet they have overcome it in their own special and imaginative ways. Motivating everyone to stay put, The Visual House a New Delhi-based production house and integrated communication agency launched ‘Create @ Home’, a cultural fest that allows submission of artistic expression in different mediums like photography, creatives/posters, film making, writing and videos, as the current lockdown has given us all the opportunity and time to explore our creative penchant.
Creativity provides an outlet for us to express how we feel and helps us deal with the realities of testing times. Create@Home, the TVH cultural fest is a celebration of creativity that has sprouted during these testing times of global pandemic.
Over a thousand people from all over the country sent in their entries for the fest, expressing their innermost thoughts and feelings during the lockdown. Most of these submissions are from the youth and focused a lot on Covid2019 and extended their support to healthcare workers and frontline workers in today’s times.
The Visual House founder and CEO Deepmala says, “With everyone locked in their home and social distancing becoming the new norm, it is important to stay calm, meditate, bring out your creative side and stay optimistic. We want to help bring positivity in these difficult times. Launching Create @ Home is one such fest and we are extremely delighted about it. Through this cultural fest we wish to inspire people to look inward and discover their creative sides through Click Photo @ Home, Shoot video @ Home, Design @ Home or Pen Down @ Home.”
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AD Agencies
WPP appoints Hephzibah Pathak CEO of WPP Creative India
Ogilvy India chair takes charge of unified creative model in key market
NEW DELHI: WPP has appointed Hephzibah Pathak as chief executive officer of WPP Creative India, putting a local leader at the helm of its newly created creative operating model in one of its most important growth markets.
The move brings clarity to how WPP’s global restructuring will play out in India, weeks after the group unveiled WPP Creative as part of its Elevate28 strategy. The unit sits alongside WPP Media, WPP Production and WPP Enterprise Solutions, and is designed to simplify what the company previously described as an overly complex structure.
Pathak, who continues as executive chairperson of Ogilvy India, will represent all agencies under the WPP Creative umbrella in India. Her role centres on driving integration across brands, expanding capabilities and ensuring clients can tap into the network’s full talent pool without friction.
WPP said Pathak will work closely with agency brand CEOs to “enhance integration, expand capabilities, and ensure seamless client access”, while maintaining the distinct identities of its agencies.
The portfolio under WPP Creative includes leading networks such as VML, Landor, AKQA and Grey, along with Burson and its affiliated firms. Leaders across these agencies will now report into Pathak, even as each brand continues to operate independently within a unified system.
The appointment also formalises a dual-track strategy in India, preserving agency identities while accelerating collaboration. Pathak is expected to work closely with media leadership to align creative and media capabilities, reflecting growing client demand for integrated, multi-market solutions.
WPP Creative global CEO Jon Cook has described the unit as “not an agency” but an operating system that helps creative, design and PR brands work together more effectively. The group has been clear that it is not merging or phasing out legacy agency brands, instead aiming to reduce complexity on the client side.
Pathak brings nearly three decades of experience within the network, having joined in 1997 and held roles ranging from Mumbai office head to chief client officer. She made history in 2024 as the first woman to lead Ogilvy India in its 95-year presence in the country.
Her expanded mandate positions India at the centre of WPP’s Asia-Pacific strategy, with a focus on strengthening brand presence, deepening client relationships and unlocking growth in a fast-evolving market.
The appointment signals WPP’s intent to move beyond the traditional holding company model towards a more integrated, AI-enabled structure. With Pathak now steering WPP Creative India, the group appears set to test whether simpler structures can indeed deliver sharper creative outcomes.
