Ad Campaigns
The United Nations Covid2019 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide
MUMBAI: The UN Covid2019 Response Creative Content Hub, a joint initiative of The United Nations (UN) and The World Health Organisation (WHO), has selected two entries from 22feet Tribal Worldwide, part of the DDB Mudra Group, to help stop the spread of Covid-19. The entries were submitted by the agency in response to UN’s open call out to creators across the world.
The World Health Organisation (WHO), which leads and coordinates the global health response to coronavirus, invited creators/ artists across the globe to produce and submit artwork that will educate, uplift, and inspire individuals and communities through this global crisis. The creative brief was to create an impactful illustration, audio, video, concept etc. to convey one of the UN messages, such as personal hygiene, physical distancing, know the symptoms, kindness contagion, myth-busting and do more, donate.
An illustration talking about our ‘Everyday World Heroes’ and an 8-bit Game concept, ‘Saving Sumbo’, created by the team at 22feet Tribal Worldwide were some of the selected entries among a whopping 17,000 submissions from 143 countries in 20 different languages.
22feet Tribal Worldwide NCD Debashish Ghosh said, “This is one of the reasons we came into the industry, to begin with, isn’t it? When the UN issued a call to arms and provided a tinderbox of tools, the challenge was inspiring – it tested our ingenuity to create something effective, accessible and shareable with a strong emotional tug. The fact that this was not tokenism fired us up even more. We are very proud to have contributed to this global effort.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
