MAM
The Trade Desk launches new media trading platform Solimar
MUMBAI: Global advertising technology company, The Trade Desk (NASDAQ:TTD) announced Thursday the launch of its new trading platform, Solimar that will help marketers optimise their digital advertising campaigns across the open internet.
Designed in response to a rapidly evolving digital marketing environment, the platform enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy, the tech company said in a statement.
The result of more than two years of product development, Solimar addresses key concerns for today’s marketers. This includes easy and secure onboarding of first-party data; the need to connect marketing performance to business growth goals; an increasingly cross-channel digital media environment including the fast-growing world of OTT and CTV; and a rising focus on digital identity.
“We are at an important moment in the evolution of digital advertising. Marketers are eager to address a wide range of emerging opportunities, from the once-in-a-generation shift in TV consumption to proving the connection between their campaigns and business growth, and driving advances in consumer-conscious privacy,” said The Trade Desk co-founder and CEO Jeff Green. “And we are launching Solimar at this moment so that marketers can fully embrace those opportunities on the open internet. The transparent cross-channel precision and measurement capabilities of Solimar stand in strong contrast to the limitations of Walled Gardens.”
In a rapidly evolving identity environment, marketers increasingly want to activate their own first-party data – data they have gathered about their most loyal customers, often through years or decades-long relationships. Solimar enables marketers to upload this data easily, and leverage advances in internet identity, such as Unified ID 2.0, in order to nurture more loyal customers. At the same time, other major first-party data owners, such as retailers and offsite measurement companies, are increasingly making their data available to advertisers in Solimar’s measurement marketplace. This enables advertisers to track the performance of their campaigns to actual consumer actions.
Commenting on how Solimar would add value to marketers in India, The Trade Desk India’s GM Tejinder Gill said, “Modern marketers are looking to manage their entire omnichannel strategy (mobile, audio, OTT/CTV) under one roof aligned with their goals at every stage of their campaign. Solimar helps Indian marketers focus on achieving their goals while capturing the fast-growing opportunities on the open internet. As the industry’s most sophisticated programmatic platform, Solimar solves for the complexity of the thriving open internet by enabling marketers to plan, track and measure their digital spend easily across all digital advertising channels on the open internet.”
“Solimar is the result of more than two years of engineering work, and represents a breakthrough in surfacing the most important decisions for today’s marketers,” said The Trade Desk co-founder and CTO Dave Pickles. “That means traders can focus on their strategic priorities, and rely on Solimar to handle everything else. That’s because by adding planning and decisioning into every aspect of the buying cycle, Solimar acts on information in real-time, ensuring all decisions are data-driven. In this way, Solimar embodies everything I’ve learned about media buying over the last 15 years.”
The Trade Desk unveiled Solimar at a launch event on 7 July in New York City, featuring The Trade Desk CEO Jeff Green, GroupM’s Wavemaker executive director, head of Investment & Activation Vinny Rinaldi and the Washington Post chief revenue officer Joy Robbins.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
