MAM
The tale of ‘The Invisible Man’ whose presence meant death, featuring Detective Boomrah
Sometimes, the answer to what is happening today lies in the past. And it takes a unique vision and approach to find that answer. In a yet another nail-biting thriller story series by Kahanikaar Sudhanshu Rai, the audience is invited to explore mystery surrounding The Invisible Man. This latest story is set in Kwatra, an ancient village with rocky mountains that has a mysterious black lake. What makes it more interesting is that popular character Detective Boomrah will be seen unravelling the mystery of The Invisible Man overcoming various hair-raising twists and turns.
Imagine you are in the comfort of your home, caught up in your daily routine and suddenly in one moment you sense an unwelcoming presence lurking in some dark corner of your home; observing you. What would you do? The residents of Kwatra village are experiencing something similar. The calmness of Kwatra village, situated far away from the hustle-bustle of cities, is disturbed by a strange presence – a figure in long black clothes with a rope cascading from his shoulder and holding a cagy wooden stick. People who encounter this presence would either disappear or commit suicide the next day.
In the first two parts of the series released by Kahanikaar Sudhanshu Rai, The Invisible Man chooses some horrendous means to make his presence felt and the villagers are grappling to keep themselves sane and safe. One by one many in the village meet their dark fates but how does The Invisible Man select his prey and what is the ultimate aim?
With his engrossing narration, the storyteller transports his listeners to the Kwatra village, and the fear of villagers can be felt profoundly. As a ray of hope, Detective Boomrah makes his way to the village in the hope of finding the truth. But is Boomrah aware of what he is getting into? Is his own safety at stake as he decides to uncover the mystery of The Invisible Man?
Boomrah is a highly popular detective character of the era who people love and trust to crack any case. Boomrah is different from traditional detectives we have come across earlier, and so is his style. Are you ready to indulge deeper into the mystery of The Invisible Man with Detective Boomrah?
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
