MAM
The success of BrandVid Summit and Awards 2019
MUMBAI: Indiantelevision.com’s second edition of BrandVid that was hosted in Mumbai on 21 June 2019 was followed by its first edition of BrandVid Awards to recognise the most creative work in the branded video domain. In the era where digital platforms are mushrooming, the event, after a four-day jury process, went live on its website.
The event observed more than 200 entries and more than 100 brands participated. Harley Davidson head marketing and PR Imran Qadri, GroupM South Asia president growth and transformation Tushar Vyas, Excel Entertainment business head Vishal Ramchandani was among the jury members.
It also included various veterans hailing from agencies and brands like Friday Filmworks head business and growth Devendra Deshpande, and The Glitch co-founder and chief content Varun Duggirala among others.
The Jury:
|
Name |
Designation |
Company |
|
Imran Qadri |
Head – Marketing & PR |
Harley Davidson |
|
Vishal Ramchandani |
Business Head |
Excel Entertainment |
|
Tushar Vyas |
President Growth & Transformation |
GroupM South Asia |
|
Rohit Malkani |
National Creative Director |
L&K Saatchi & Saatchi |
|
Kumar Deb Sinha |
Executive Vice President |
Dentsu Story Lab India |
|
Harshvardhan Singh Chauhan |
Head, Central Marketing |
DLF Shopping Malls |
|
Neel Pandya |
Head of Media |
L'Oréal |
|
Partha Sinha |
Vice Chairman & Managing Director |
MWG India |
|
Prateek Bhardwaj |
Chief Creative Officer |
Lowe Lintas |
|
Rajdeepak Das |
Chief Creative Officer, South Asia |
The Leo Burnett India |
|
Devendra Deshpande |
Head – Business and Growth |
Friday Filmworks |
|
Varun Duggirala |
Co-Founder and Chief Content |
The Glitch |
|
Madhavi Irani |
Chief Officer – Content |
Nykaa |
|
George Kovoor |
Group Creative Director |
Ogilvy |
|
Rubeena Singh |
CEO |
iProspect |
Award categories included best brand integration: digital, digital format series and various other genres like movies, and television-non-fiction. It also included categories such as best publisher: brand collaboration for video, best brand influencer collaboration for video, best brand film: series, most innovative brand videos, best creative and others.
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
